Top Story


Home >> Marketing >> Article

Ranjana Jetley Pocha turns entrepreneur; launches new venture – Reputage Consulting

Font Size   16
Ranjana Jetley Pocha turns entrepreneur; launches new venture – Reputage Consulting

After over 25 years of being in the field of broadcast journalism, Ranjana Jetley Pocha has turned entrepreneur with her new venture Reputage Consulting.

Along with her partners, Karan Thakur, Mandira Lalvani and Sheetal Sharma – all with a rich background in media, Reputage Consulting specializes in building brands, enhancing reputation and strengthening communication especially through social media by creating substantial content which aides in creating strong character of the firm.

The industry veteran believes that “in this day and age of transparency, the instant impact by a powerful social media, it is not just the product that is important but the common values that the promoters shares and bring to the product. The image of the brand is strengthened by the character of the organization.”

The new venture offers a holistic approach to reputation enhancement, character strengthening and ethical compliance, creates branded properties and manages them, creates tools of marketing communication and assists in strategic planning process.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.

According to the latest IRS data, print magazines in India added 3.8 crore new readers, which is almost 75 per cent jump in total readership