After over 25 years of being in the field of broadcast journalism, Ranjana Jetley Pocha has turned entrepreneur with her new venture Reputage Consulting.
Along with her partners, Karan Thakur, Mandira Lalvani and Sheetal Sharma – all with a rich background in media, Reputage Consulting specializes in building brands, enhancing reputation and strengthening communication especially through social media by creating substantial content which aides in creating strong character of the firm.
The industry veteran believes that “in this day and age of transparency, the instant impact by a powerful social media, it is not just the product that is important but the common values that the promoters shares and bring to the product. The image of the brand is strengthened by the character of the organization.”
The new venture offers a holistic approach to reputation enhancement, character strengthening and ethical compliance, creates branded properties and manages them, creates tools of marketing communication and assists in strategic planning process.