Top Story


Home >> Marketing >> Article

Ranjana Jetley Pocha turns entrepreneur; launches new venture – Reputage Consulting

Font Size   16
Ranjana Jetley Pocha turns entrepreneur; launches new venture – Reputage Consulting

After over 25 years of being in the field of broadcast journalism, Ranjana Jetley Pocha has turned entrepreneur with her new venture Reputage Consulting.

Along with her partners, Karan Thakur, Mandira Lalvani and Sheetal Sharma – all with a rich background in media, Reputage Consulting specializes in building brands, enhancing reputation and strengthening communication especially through social media by creating substantial content which aides in creating strong character of the firm.

The industry veteran believes that “in this day and age of transparency, the instant impact by a powerful social media, it is not just the product that is important but the common values that the promoters shares and bring to the product. The image of the brand is strengthened by the character of the organization.”

The new venture offers a holistic approach to reputation enhancement, character strengthening and ethical compliance, creates branded properties and manages them, creates tools of marketing communication and assists in strategic planning process.


Murthy hinted on a launch of a digital product sometime soon as competition continues to heat up

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

The new season of PKL is even giving the national cricket team a run for its money. By some audience analysis, it earned three times as many viewers as the recent Indian/Sri Lanka series

MRSS India has appointed market research professionals, Madhumita Chattopadhyay as Vice President, Praveen Mettelu as Research Director and R Kumar as Consultant

Shruti Singh, a journalist with NDTV for over 20 years, defends the network even as former employees accuse it of axing stories