General Motors India has signed the 'Hum Tum' pair – Saif Ali Khan and Rani Mukherji – to endorse its mid-sized sedan, Chevrolet Aveo. The Aveo, which is expected to take on the Ford Fiesta and Honda City, is seen as a car with segment defining performance, great looks and styling, space, and fuel efficiency.
"The Chevrolet Aveo is a new generation car with class leading performance, amazing looks and style and great mileage. Hence, we were looking at brand ambassadors who not only connect emotionally with the audience today but also embody the two dimensions of performance and aesthetics, substance and style plus class and exuberance," said Rajeev Chaba, President and Managing Director, General Motors India.
"The search brought us to Saif and Rani, two very successful stars today. They represent style, class and depth. In the roles that they have featured, they have won the hearts of millions and are well-entrenched icons for the people that the campaign is addressing. Together they would dramatise the superiority of Aveo over the competition and bring alive the positioning of Aveo as the embodiment of great performance and immaculate aesthetics .The shooting of the ad is currently on. It is expected to break in a month's time," said Chaba.
"The Aveo, built at our manufacturing facility in Halol, Gujarat, redefines the small car segment. It offers youthful refinement inside and out, a crisp and modern exterior design, generous features typical of more expensive cars, and a smooth and safe driving experience. It will go on sale at GM India dealerships nationwide within the next two weeks," he further said.
Aveo is the first of three new Chevrolet products debuting in the first six months of 2006. It will be joined by the Aveo U-VA and Optra SRV in the following months as part of the largest expansion of GM India's vehicle line-up in the company's history.