Rameet Arora has joined online restaurant guide Zomato as Chief Marketing Officer, he has taken on his new role from this month, Rameet Arora had exited from his role as Senior Director (Corporate Communication, Menu Management at McDonald’s India – HRPL) a couple of months ago, as reported by exchange4media. Rameet Arora bids adieu to McDonald's India
Zomato is an online restaurant discovery guide providing information on home delivery, dining-out, cafés and nightlife.
With over 17 years of experience in the field of advertising and marketing, Arora will take over as CMO immediately, and will be responsible for Zomato's marketing efforts globally.
Pankaj Chaddah, Co-Founder & COO, Zomato said, "It's great to have Rameet on board. He comes with a lot of relevant experience, and we look forward to scaling our marketing efforts in potential markets as well as driving quicker growth in our existing ones."
At McDonald’s his mandate was to drive consumer-centric growth for brand and business.
"It's great to be a part of such a fast-growing team. Number one on the agenda is to make Zomato a global synonym for food,” said Arora.
He joins Zomato in the midst of their aggressive international expansions and extensive product development.
Arora had joined McDonald’s in July 2010, from his previous role as the Marketing Head of Colors. Arora who was part of the founding team of Colors, which he joined in 2008, had spearheaded all marketing verticals for the channel. This included consumer as well as trade verticals. He was credited with uniquely positioning many of its shows in the entertainment space.
Arora has also been a part of Leo Burnett India for eight years.
Arora grew up in Delhi; he is a graduate in Economics from St Stephen’s College, and has an MBA degree from NMIMS Mumbai.
It can be recalled that Zomato’s previous CMO Alok Jain had recently put in his papers at Zomato to pursue an entrepreneurial venture of his own called Yumist.
Alok Jain puts in his papers as CMO, Zomato