Rajiv Khurana joins Motivator as National Head, Business Development and Partnerships
Motivator, a media agency from the house of GroupM, has appointed Rajiv Khurana as the National Head of Business Development and Partnerships. In this role, he will actively work to build business development programs and identify strategic business verticals and categories that Motivator local offices can take forward.
With over 19 years of experience across business, advertising and media, Khurana also joins Motivator as the General Manager for the Northern region. In his previous role as a Client Leader at Maxus, he was successful in leading a portfolio of brands such as Paytm, Unicharm, Max Bupa, TV Today group, Air France and Nikon. He further, won many successful businesses and conceived the iconic industry first, ‘BCCI-Paytm’ 4 year association during his successful stint at Maxus.
At Motivator, he will report to Rabe Iyer, MD and V.Narayanan, Chief Growth Officer for the roles of National Head and General Manager respectively.
Commenting on the recent developments, Rabe Iyer, MD, Motivator said, "Motivator leanings are towards delivering the business performance for our clients, Rajiv fits that line of thinking very well both, with his varied experience and his ability to lead change. We are looking forward to his addition on the team."
Adding to the same, V. Narayanan, Chief Growth Officer, Motivator said, “It’s great to have someone of Rajiv’s caliber on board. We value his sense of initiative, business thinking and his rich skills set, which will help transforming our product offering to our clients.”
?Speaking on his new role, Khurana, National Head Business Development and Partnerships said, “Motivator is one of the fastest growing agencies within GroupM. They have a local offering full of potential, a strong client portfolio, a rich culture and great people. I am excited to be joining the team and closely collaborate to achieve greater heights for the company.”
Prior to joining Maxus, Khurana has worked as the Vice President, MEA at Dentsu. He has also been a part of Grey Worldwide (MC) as the Regional Planning Director, MENA and Mindshare as the Business Director. Some of the other major accounts he has handled in the course of his career include Airtel, Nokia, Honda, Pepsi Foods and Maruti Suzuki.
Our typical marketing budget is usually 10 per cent of the topline spend