Top Story


Home >> Marketing >> Article

Rajiv Khurana joins Motivator as National Head, Business Development and Partnerships

Font Size   16
Rajiv Khurana joins Motivator as National Head, Business Development and Partnerships

Motivator, a media agency from the house of GroupM, has appointed Rajiv Khurana as the National Head of Business Development and Partnerships. In this role, he will actively work to build business development programs and identify strategic business verticals and categories that Motivator local offices can take forward.

With over 19 years of experience across business, advertising and media, Khurana also joins Motivator as the General Manager for the Northern region. In his previous role as a Client Leader at Maxus, he was successful in leading a portfolio of brands such as Paytm, Unicharm, Max Bupa, TV Today group, Air France and Nikon. He further, won many successful businesses and conceived the iconic industry first, ‘BCCI-Paytm’ 4 year association during his successful stint at Maxus.

At Motivator, he will report to Rabe Iyer, MD and V.Narayanan, Chief Growth Officer for the roles of National Head and General Manager respectively.

Commenting on the recent developments, Rabe Iyer, MD, Motivator said, "Motivator leanings are towards delivering the business performance for our clients, Rajiv fits that line of thinking very well both, with his varied experience and his ability to lead change. We are looking forward to his addition on the team."

Adding to the same, V. Narayanan, Chief Growth Officer, Motivator said, “It’s great to have someone of Rajiv’s caliber on board. We value his sense of initiative, business thinking and his rich skills set, which will help transforming our product offering to our clients.”

?Speaking on his new role, Khurana, National Head Business Development and Partnerships said, “Motivator is one of the fastest growing agencies within GroupM. They have a local offering full of potential, a strong client portfolio, a rich culture and great people. I am excited to be joining the team and closely collaborate to achieve greater heights for the company.”

Prior to joining Maxus, Khurana has worked as the Vice President, MEA at Dentsu. He has also been a part of Grey Worldwide (MC) as the Regional Planning Director, MENA and Mindshare as the Business Director. Some of the other major accounts he has handled in the course of his career include Airtel, Nokia, Honda, Pepsi Foods and Maruti Suzuki.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...