YAAP Digital, a super specialty digital content company that focuses on the three digital content service lines of Design, Discovery and Distribution announced that it has acquired Brand Planet Consultants for USD 3 million. Brand Planet Consultants is a strategic branding and design company founded in 2008. Till recently, the firm was known as Elephant Delhi - the North Indian operations of Pune based design independent, Elephant Design.
Commenting on this development, Anjan Roy, Director, Brand Planet said, “Brand Planet and Yaap have a common goal of deepening the connection with consumers. We believe that consumer intimacy has always been the secret to building powerful brands. The specialisation of brand building and technology coming together is a platform for brands, companies and institutions to become powerful and develop deep stakeholder relationships.”
Shouvik Roy, Director, Brand Planet, “We believe that tomorrow's brand marketing is all about delightful conversations about a variety of 'mutual interest' subjects. Our new beginning with Yaap will add to our strengths of brand building and give it the digital edge it needs, helping us become firm front runners in the industry."
Atul Hegde, Co-Founder Rainmaker Ventures added, “As YAAP prepares for its global expansion, theyare extremely fortunate to acquire a company like Brand Planet so early in their lifecycle. The Content Design service line in YAAP will get a huge boost with this addition. I am also happy that both the co-founders Anjan Roy & Shouvik Roy are joining the the YAAP managemnt team as Senior Partners.Post this acquisiton Brand Planet will be rebranded as YAAP.”