Digital communications agency, Rage Communications has appointed Neville Medhora, as its Head of India Business. Medhora, till recently, the head of Rediffusion-Y&R’s Mumbai office joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India.
Apart from Rediffusion-Y&R, Medhora has had substantial stints with Equus, Saatchi & Saatchi, TBWA and JWT. In his extensive advertising stint, he has worked with some of the largest and most successful brands in India across many categories.
Karthik Kumar, Director, Rage Communications commented, “Neville’s joining Rage will add significant depth to Rage’s overall offerings in India and bring fresh thinking in the way digital will contribute to its clients building strong and sustainable engagements with their consumers.”
Commenting on his role, Medhora said, “Indian marketing is on the cusp of change with respect to digital. Marketers are beginning to realize that digital can no longer be an esoteric activity on the margins, but has to be a key ingredient in the marketing playbook of any serious activity. As they realize this, they also discover that digital is not just ‘shoot-and-scoot’ advertising, but a completely new form of engaging with consumers that requires developing deep roots and sustaining it for meaningful impact.”
He further added, “Rage in its 20 years of existence has the necessary depth of both, the functional expertise and the technology skills to aid marketers traverse these new challenges, making it a natural choice for me!”
Medhora spearheaded key digital initiatives of clients within the boundaries of the traditional off-line format. He took a sabbatical to learn the intricacies of the digital world And joins Rage Communications fresh from this sabbatical.