Race continues for Britannia Tiger Hungamathon 06-07

Race continues for Britannia Tiger Hungamathon 06-07

Author | exchange4media Mumbai Bureau | Thursday, Feb 22,2007 8:13 AM

Race continues for Britannia Tiger Hungamathon 06-07

Britannia Tiger Hungamathon ‘06-07 – the mini marathon organised by Hungama TV is racing ahead. With the event completing three cities, the event has already seen over 90,000 registrations.

Rajat Jain, Managing Director, The Walt Disney Company (India) said, “In the second year of this event, we have toured to three cities in India with an overwhelming response of over 90,000 registrations. We at Hungama TV, celebrate this friendship and solidarity with our young fans. Being a brand in the kids and family space is one of immense responsibility. This run was a medium for us to communicate to the millions of children across the country to see the joy and freedom of being outdoors and having fun as a team.”

Speaking about Britannia’s association with the event, Neeraj Chandra, Vice-President and Head of Marketing, Sales & Innovation, Britannia Industries Ltd, said, “Britannia is very happy to be associated with ‘Hungamathon 2006-2007’. It is an excellent initiative to encourage kids to indulge in physical activities which involves fun and energy, which is what the brand Tiger symbolises. Britannia has always been known for innovative consumer focussed initiatives that helps create more value for the consumer. Tiger is a very popular brand among kids and is a great source of their daily energy dose. The response to this mini-marathon has been tremendous and it is a great way for kids to have fun and we will always continue encouraging these kinds of activities.”

Navneet Sharma, Managing Director, Total Sports & Entertainment India Pvt Ltd., had this to say, “This is a truly unique event where kids get to showcase their talent and their skills. Kids are the future and by touching their lives through this run we are trying to make them enjoy every aspect of their childhood. The Hungamathon provides the ideal platform for kids to maintain the competitive spirit and also to have fun. We are very happy to partner with Hungama TV on this fantastic event.”

This year the race was open to kids between 8-15 yrs, with two categories - Masters (age 8 – 12 yrs) to run 2 kms and Blasters (age 13 – 15 yrs) to run 3 kms. Hungama TV joined hands with the Delhi Athletic Association for Hungamathon 2007 to ensure appropriate adjudication for the entire event. Total Sports Asia was responsible for the planning, promotion and execution of the event.

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