Quasar Media, the flagship brand of Smile Interactive Technology Group, has been aggressively ramping up their Western operations over last couple of months. With an established strong footing in the Northern market, the move is directed towards gunning for new business opportunities and expanding geographically.
Sandeep Singh, Business Director and Founding Member of Quasar, will be spearheading the initiative and focus more on driving this regional growth. According to Singh, “Many might consider that it’s a late move, but we have been doing pretty good business from the West and South regions without being physically present in these regions, so it was never the lack of business opportunity which had delayed our decision to look at these markets aggressively. We wanted to time it with our new service line offerings in social media management through Quasar Talk and technology expertise in social media application development, so that we could offer a more comprehensive solution covering all aspect of digital marketing. Now, the clients can look forward to much more along with leveraging our core strengths of innovative media planning, buying and creative approach to digital & search marketing.”
The move also seems to fall in line with gunning for a 20 per cent market share in the overall pie, which Quasar is eyeing. Manish Vij, Founder and Business Head, Quasar Media, said that the move was directed towards achieving beyond this target. Quasar already has strong working relationships with Zapak, Visa and Kingfisher Airlines from this region and is expected to announce few more deals in days to come.