Top Story

e4m_logo.png

Home >> Marketing >> Article

PVR Pictures eyes Hollywood film distribution rights

27-July-2005
Font Size   16
Share
PVR Pictures eyes Hollywood film distribution rights

PVR Pictures, a subsidiary of PVR Ltd. dealing in distribution and networking of movies, is in the pipeline to open doors for a huge assortment and distribution of entertaining Hollywood movies. This is a development that took place post Sanjeev Kumar Bijli’s visit to the Cannes Film Festival this year.

Asked on the plans, Tushar Dhingra, VP, Marketing, PVR Ltd, said, “The distribution business is an intrinsic part of the same supply chain which synergises with PVR exhibition business. It is an obvious backward integration to widen the horizons related with entertainment.”

Dhingra said that PVR had been successful in formulating the presence of PVR in both Indian and international markets over the years. “We are looking at a holistic picture by further strengthening the distribution and serving the customers with quality world and Indian cinema,” he added.

Sky Fighters (Thriller), The Girls (Sexy Teen Comedy) starring Paris Hilton, Good Sharma (Comedy) starring Susan Sarandon, Running Scared (Thriller), Supercross (Thriller), The Cleaner (Action Comedy) starring Lucy Lui, Finders Keepers (Comedy) starring Jennifer Love Hewitt, Santa’s Slay (Comedy) by David Steiman, Havoc (Crime Thriller), Love Wrecked (Romantic Comedy), The United States of Leland (Drama) starring top actors including Kevin Spacey and Don Cheadle, and Man About Town (Comedy Drama) starring Ben Affleck are some of the movies for which PVR is on the process of acquiring rights.

PVR Pictures has released several films earlier, including Chicago, the Kill Bill Series, and The Aviator. This venture would prove to be a big strategic move for the multiplex giant, considering that with the acquisition of rights for Hollywood movies, PVR Pictures would prove to be the cash cow for PVR Ltd.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean