Top Story

e4m_logo.png

Home >> Marketing >> Article

PROI Worldwide adds Midas PR Group, expands ASEAN presence

17-February-2017
Font Size   16
Share
PROI Worldwide adds Midas PR Group, expands ASEAN presence

PROI Worldwide expands its presence in ASEAN by adding Midas PR Group in Bangkok, Thailand, to its group of agencies in the sub-region of Asia Pacific. PROI Worldwide, the leading global partnership of independent communications agencies, with 75 agencies across five continents, is the world’s largest partnership of integrated communications agencies with more than 5,000 staff servicing 6,300+ clients worldwide and 2015 net fee income of USD 702+ million.

“Midas PR Group’s strong local connections paired with international experience and Swiss quality standards gives them a unique outlook on work and is not only the reason for their excellent performance but also why they are now part of our global team,” said Hong Kong-based Richard Tsang, Global Chairman, PROI Worldwide. “The agency’s team is multi-cultural, dynamic, creative, and innovative and Midas offers a range of services without having to outsource work, allowing them to meet and surpass even the most exacting standards,” added Tsang.

“We are thrilled to be the chosen PROI Worldwide partner for Thailand and to have the opportunity to work alongside global PR leaders. We look forward to working with PROI’s leading regional and international agencies and together upholding the partnership’s high standards of excellence while going above and beyond our clients’ expectations,” explains Karin Lohitnavy, Master Connector and Founder of Midas PR Group.

Thailand is one of the most rapidly developing countries in ASEAN and Lohitnavy stated that there is a great need for PR and communications specialists that can both give local companies international exposure and enable international businesses to establish themselves and expand their reach in the local market. “The powerful resources and the expanded international partnership placed at our fingertips within PROI will let Midas PR Group contribute to the globalized marketplace in a meaningful way.”

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions