Top Story

e4m_logo.png

Home >> Marketing >> Article

Priyanka Chopra to be the new face of Pond’s

07-May-2008
Font Size   16
Share
Priyanka Chopra to be the new face of Pond’s

Pond’s has announced Priyanka Chopra as its new face across all the brand’s ranges. As brand ambassador, Chopra would play a key role in brand and product communication across various platforms on television, in print and outdoor media.

Venkat Sridhar, General Manager, Skin Care, Hindustan Unilever Ltd, said, “There is a perfect fit between Priyanka Chopra and Pond’s – their timelessness and their ability to touch the lives of millions of women – which makes this an ideal association. Moreover, Priyanka has an international appeal that extends to women across all age groups, just as our skincare solutions do. The gorgeous Priyanka seems like the perfect ambassador for Pond's, the brand that stands for beauty and romance.”

Commenting on her association with the brand, Chopra said, “Being the face of Pond’s is a big honour for me. It makes me nostalgic as I have used Pond’s as a child. The brand has become extremely international. They not only look different, they feel different on your skin. They are top of the line quality products catering to every age group, be it an anti-ageing cream, skin lightening cream or a face wash. They all say love is what makes the world go around and Pond’s is love’s helping hand. It is all about romance and making you feel lovely.”

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group