Top Story

e4m_logo.png

Home >> Marketing >> Article

Priyanka Chopra to be the new face of Pond’s

07-May-2008
Font Size   16
Share
Priyanka Chopra to be the new face of Pond’s

Pond’s has announced Priyanka Chopra as its new face across all the brand’s ranges. As brand ambassador, Chopra would play a key role in brand and product communication across various platforms on television, in print and outdoor media.

Venkat Sridhar, General Manager, Skin Care, Hindustan Unilever Ltd, said, “There is a perfect fit between Priyanka Chopra and Pond’s – their timelessness and their ability to touch the lives of millions of women – which makes this an ideal association. Moreover, Priyanka has an international appeal that extends to women across all age groups, just as our skincare solutions do. The gorgeous Priyanka seems like the perfect ambassador for Pond's, the brand that stands for beauty and romance.”

Commenting on her association with the brand, Chopra said, “Being the face of Pond’s is a big honour for me. It makes me nostalgic as I have used Pond’s as a child. The brand has become extremely international. They not only look different, they feel different on your skin. They are top of the line quality products catering to every age group, be it an anti-ageing cream, skin lightening cream or a face wash. They all say love is what makes the world go around and Pond’s is love’s helping hand. It is all about romance and making you feel lovely.”

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems