Top Story

e4m_logo.png

Home >> Marketing >> Article

Priya to expand capacity, ropes in Ashish Nehra for brand promo

23-June-2004
Font Size   16
Priya to expand capacity, ropes in Ashish Nehra for brand promo

Priya Food Products Ltd, a Kolkata-based biscuit manufacturer, is planning to expand production capacity at its plants soon. The company has also decided to rev up its advertising and promotion campaigns by featuring Indian cricketer Ashish Nehra.

The Rs 50-crore Priya Food, which also introduced cookies in the market recently, has three plants in West Bengal with a combined capacity of 50 tonne a day. The company’s ad-budget is about Rs two crore.

According to GP Agarwal, chairman, Priya Foods, production will soon be raised to 80 tonne a day. The company is also bringing in new machinery at the plants. "We will be investing Rs 10 crore for expanding the production capacity at our plants here," Mr Agarwal said.

Priya Food, which has a strong presence in the east, is also planning to expand its operations in other parts of the country. "Currently, we are focusing on the eastern market where Britannia is our major competitor. Once we have completed our network here, we plan to go national," Mr Agarwal said.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign