PriceMap, the disruptor app that is bridging the gap between local retailers and online users, has awarded its PR mandate to GreenCheese, a young consultancy, after a multi-agency pitch. GreenCheese will be tasked with building a strategic framework for PriceMap by establishing the brand’s core values that define it across the country and strengthen the brand’s positioning as a game changer startup that’s set to give a new lease of life to the brick and mortar industry.
PriceMap promises to be the Google of shopping by connecting customers to local shops via an innovative app. The objective of the app is to fix the perception that the customers carry for offline shopping by allowing them to get competitive prices from nearby shops on their smartphones, with the help of online search.
GreenCheese will focus on raising awareness and brand recognition within the business, trade, and consumer media outlets, as well as attracting brands and other potential partners. The consultancy is known for its expertise in the field of PR for startups. Lovejeet Alexander (Alex) is the founder and lead strategist of the firm.
Commenting on the appointment, Suresh Kabra, Founder and CEO, PriceMap, said, “The thinking and strategic framework recommended by GreenCheese was well appreciated. Their innovative ideas and self-motivated agile startup team resonate with our ideology and we are assured that this partnership will bear fruit for us.”
Talking about the win, Alex, Lead Strategist, GreenCheese, said, “This is the start of a great association between PriceMap and GreenCheese. We have found a partner who believes in our ability to create insight-driven innovative campaigns which influence customer behaviour and drive change. We look forward to delivering robust campaigns, and as a team, will go all out to achieve path-breaking results that the brand aspires.”
“We are delighted to have won the PR mandate for PriceMap. The venture and the idea behind it is truly revolutionary. The startup is bound to make big success and we are excited to guide them through on the path of reputation building,” he added.
Speaking about the venture, Kabra said, “While there has been a lot of noise created by the big e-commerce players, we preempted a big problem. While small shop owners were losing business, customers, on the other hand, were being led to believe they are getting products cheaper. Couple this with all the wrong and faulty deliveries made by e-commerce companies. Our research has shown that 8 out of 10 products shopped online are cheaper at a nearby shop. This gave birth to PriceMap. PriceMap aims to provide a solution that will help protect small businesses and at the same time benefit customers.” PriceMap creates footfall from potential buyers and helps build an actual relationship with customers.
“Alex’s proven history of generating measurable results for clients made him the clear choice during our consultant selection process,” said Kabra. “GreenCheese, under the leadership of Alex, will continue to build our reputation among some of the best and most recognisable startup brands in India.”
PriceMap is actively operating in the Delhi – NCR region across several product categories such as mobile, appliances, home entertainment and more. With the help of aggressive marketing and innovative BTL activities the startup is garnering a lot of attention. Rapid expansion plans are soon to be announced and the PR partner GreenCheese has the mandate to guide the startup in building brand and reputation alongside.