Witco, the South India based premium retail chain of stores for luggage and travel accessories, has repositioned itself from ‘The Luggage Expert’ to ‘Travel in Style’. Witco has charted out an aggressive plan to become a national player and open 50 stores across the country in the next 2-3 years with an estimated investment of Rs 40 crore.
Witco has recently launched its third store in Bangalore. The retail chain claims to enjoy 60 per cent market share in Chennai and has a strong presence with 12 multi-brand outlets in South India.
Elaborating on the company’s expansion plans, VP Harris, Managing Director, Witco India, said, “With the growing Indian economy and an increased propensity to spend, preference of an urban traveller has become more luxurious and sophisticated. The scene in luggage retail industry has become greener, which ensures substantial yield to our investment.”
Harris added, “Innovation has been the key in shaping the global luggage industry into a lifestyle segment. Demand for high quality luggage and accessories has been stimulated with the introduction of wheeled and lightweight products, casual luggage lines, the emerging need for lifestyle products such as backpacks, sports bags and computer cases.”
Witco (India) Pvt Ltd was founded in 1951 by the late MPC Mohamed with a vision to be the country’s leading retailer in travel requisites in the premium segment. Witco has established itself as a multi-brand retail chain with expertise in travel luggage needs and accessories. It has 11 outlets in South India – Chennai and Bangalore.