Top Story

e4m_logo.png

Home >> Marketing >> Article

Premium travel retail chain Witco plans national foray with 50 stores across India

20-May-2008
Font Size   16
Share
Premium travel retail chain Witco plans national foray with 50 stores across India

Witco, the South India based premium retail chain of stores for luggage and travel accessories, has repositioned itself from ‘The Luggage Expert’ to ‘Travel in Style’. Witco has charted out an aggressive plan to become a national player and open 50 stores across the country in the next 2-3 years with an estimated investment of Rs 40 crore.

Witco has recently launched its third store in Bangalore. The retail chain claims to enjoy 60 per cent market share in Chennai and has a strong presence with 12 multi-brand outlets in South India.

Elaborating on the company’s expansion plans, VP Harris, Managing Director, Witco India, said, “With the growing Indian economy and an increased propensity to spend, preference of an urban traveller has become more luxurious and sophisticated. The scene in luggage retail industry has become greener, which ensures substantial yield to our investment.”

Harris added, “Innovation has been the key in shaping the global luggage industry into a lifestyle segment. Demand for high quality luggage and accessories has been stimulated with the introduction of wheeled and lightweight products, casual luggage lines, the emerging need for lifestyle products such as backpacks, sports bags and computer cases.”

Witco (India) Pvt Ltd was founded in 1951 by the late MPC Mohamed with a vision to be the country’s leading retailer in travel requisites in the premium segment. Witco has established itself as a multi-brand retail chain with expertise in travel luggage needs and accessories. It has 11 outlets in South India – Chennai and Bangalore.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education