Premier Futsal has announced cricketer Virat Kohli as the league’s brand ambassador.
Kohli will now lend his name to Futsal, the newer, shorter 5-a-side variant of soccer. His announcement as brand ambassador follows the unveiling of soccer legend Luis Figo as Premier Futsal’s president last week, marking another major coup for the league as it heads into its inaugural season.
Xavier Britto, Chairman, Premier Futsal said, “It is our great pleasure to have India’s current favorite sportsman as the Brand Ambassador for our League. We feel proud to share a common dream of promoting new sports in India with Virat. With him coming on board, we are confident of attracting the youth of India to come see Futsal and take it up as a career eventually. These are really exciting times for us and I am sure this association with Virat will further elevate the standard of Futsal in India.”
Kohli said, “We all grew up playing 5-a-side soccer. The combination of speed & flamboyance is what attracts so many people across the globe to watch & play the sport. Futsal is a fast and exciting sport. Futsallers display a lot of flair, skill and swag on the field, which are all qualities I relate to. I am tremendously excited to be a part of Premier Futsal and motivated to positively contribute to the development of this wonderful new sport in India."