At the Seventh Annual General Meeting of Rural Marketing Association of India (RMAI), held in Delhi on July 10, 2012, Pradeep Kashyap, CEO of MART, Delhi was re-elected President for the year 2012-13. Sanjay Kaul of Impact Communication is the Vice President and Sanjeev Shukla, GM, Rural Vertical, Hero Motocorp Ltd, is the Secretary, while Raj Kumar Jha, National Creative Director, Ogilvy Outreach, is the Treasurer.
Other Executive Committee members elected include Himanshu Shah, SOI Live Marketing Events, Mumbai; Atul Mandale, Maadhyam, Mumbai; B Chakrabarti, Crompton Greaves, Mumbai; Dr Kalra, Ayurvet, Delhi; Punit Chadha, Maruti Ltd, Delhi; and Shailesh Naik, ITC, Secunderabad.
Speaking at the AGM, Kashyap said that the relevance of RMAI has gone up significantly because the rural market has emerged as the single largest segment of the Indian market. He stressed that the association will initiate a drive to increase the corporate membership from 54 at present to 75 by the end of the year.
RMAI also proposes to set up an ethics committee to look after the welfare of field workers in the Industry.