DLF Premium Malls has assigned the PR duties of five of its premium malls to PR Pundit. As part of this association, PR Pundit will manage an integrated communications program for the premium retail hubs including DLF Promenade (Vasant Kunj), DLF Place (Saket), DLF Mall of India (Noida), DLF City Centre (Chandigarh), and DLF Cyber Hub (Gurgaon).
Confirming the appointment, Pushpa Bector, Executive VP and Head, DLF Premium Malls, said, “We are delighted to assign the communication duties of our malls to PR Pundit. Their well-rounded experience across fashion, F&B, and entertainment makes a perfect fit for our requirements. We look forward to creating some memorable campaigns with them.”
Pleased with securing the mandate, Archana Jain, Managing Director, PR Pundit, commented, “DLF is a leader in the retail and real estate industry and we are thrilled to be chosen as their PR Consultants. We will aim to be proactive, thoughtful and effective partners providing knowledgeable counsel and an unwavering dedication to the execution of the PR programme expected of us. We are confident that we will drive the desired outcome with our tailored approach for the brand.”