Top Story


Home >> Marketing >> Article

PR Boutiques International expands membership by adding Nucleus PR in India

Font Size   16
PR Boutiques International expands membership by adding Nucleus PR in India

PR Boutiques International (PRBI), the worldwide collaborative network of boutique public relations firms, has added the first member from the Asian sub-continent to its prestigious group: Nucleus Public Relations, headquartered in Bengaluru, India. This brings the organization's membership to 37 agencies, representing 13 countries. 

PRBI is an international network of independent public relations firms. The principals of each agency are experienced practitioners who have held senior positions in large PR agencies and/or corporations and now put service first working directly with clients. Through collaboration in PRBI, member agencies offer the personalized, senior-level expertise of a boutique firm combined with the broad, global reach and market specialization of much larger agencies.

“We are excited to continue to grow and evolve PRBI into a global resource for PR leaders,” said Lee Weinstein, PRBI President and President of Weinstein PR of Portland, Ore. “Nucleus Public Relations from Bengaluru, India, is a welcome addition to it. The agency will be our exclusive resource partner and bring in relevant professional expertise from the vibrant country of India.”

Commenting on the same, Tarunjeet Rattan, Managing Partner, Nucleus PR, said, “We are delighted to be a part of PRBI. I look forward to not only sharing insights about the Indian market but also towards learning and adopting best practices form the elite members of the organization. Our clients will benefit immensely from this knowledge base. As a rapidly growing firm, we are eager to expand our footprints to international shores via this global network of trusted affiliates.”

Nucleus Public Relations focuses on entertainment, lifestyle, and corporate clients for all size companies from multinationals to start-ups. Some of its clients include MediaCom India, Langoor Digital, Touchkin, Gemstone Universe, Aerospace India, Baggit, Teabox, Megamorph Marketing, Skrilo, Contiloe Productions and Sphereorigins Productions.

PRBI’s public relations experts will gather from June 13–17 for the organization's Annual Meeting to be held at The Hotel Aldon Kempinski in Berlin, Germany. The conference will focus on global trends in public relations, including influencer marketing and the similarities and differences between European and U.S. public relations' practices. The conference will provide opportunities for members to network and share best practices and insights. The hallmark event provides a vibrant environment for the members to share their knowledge, capabilities, and talents with each other. It is one of the many benefits the agency members receive from PRBI.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems