Polo Ralph Lauren India Launch Soon

Polo Ralph Lauren India Launch Soon

Author | Source: The Economic Times | Wednesday, Apr 26,2006 7:49 AM

Polo Ralph Lauren India Launch Soon

Looking to tap the growing luxury eyewear market in the country, RayBan Sun Optics India on Tuesday said it would launch the designer Polo Ralph Lauren brand of sunglasses next year.

The company will also introduce 100 models across its in-house brands this year.

“As a policy, we roll out brands which our parent company Luxottica either gets a licence for marketing or those that we aquire. They have just signed a licence agreement with Polo Ralph Lauren, which we are looking to introduce in India in the first quarter of next year,” RayBan Sun Optics India managing director Harsh Chopra told newspersons here.

This will be the 16th brand that the company markets in India, which includes three in-house brands Ray-Ban, Vogue and Arnette.

Commenting on the plans for this year, Mr Chopra said the company was looking at introducing about 100 models from its three in-house brands, of which 43 new models would be from the sports brand Arnette. He said the company was looking to consolidate its share in the Rs 200 crore premium eyewear market.

“Last year we achieved a turnover of Rs 51.6 crore, which was about 50% of the market share. The industry grew by 15-20% and we expect ourselves to match the industry growth,” he said.

He said the company expected to retain all of its dealerships numbering up to 1,000 across 150 cities in India.

The company on Tuesday launched its new spring-summer collection, 2006 from its three in-house brands, priced between Rs 2,390 and Rs 4,900.

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