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PMAA Awards 2009: India brings home a Country Dragon, 22 metals

PMAA Awards 2009: India brings home a Country Dragon, 22 metals

Author | Tasneem Limbdiwala | Monday, Aug 10,2009 7:43 AM

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PMAA Awards 2009: India brings home a Country Dragon, 22 metals

Winners of the Promotion Marketing Awards of Asia (PMAA) 2009 have been announced and this year, India has bagged a total 23 metals, including seven Golds, eight Silvers and seven Bronzes, and one Country Dragon, which was bagged by Jagran Solutions.

PMAA, which completes a decade in 2009 marking its excellence in Asia, recognises the very best in promotion marketing and mastery throughout Asia every year.

Under the Best Sponsorship or Tie-In Campaign, Jagran Solutions scored a Silver for client PepsiCo India Ltd, for the campaign titled ‘Gatorade Pacers 2008’. Jagran Solutions also bagged the Best in Country Dragon for its work on ‘Microsoft-Go A-Live Challenge’ campaign.

In the Best Use of Direct Marketing in a Promotion Campaign, Solutions | Digitas won a Gold for its client Thomson Press India Ltd for the campaign titled ‘Champi Wala’. Tequila India scored a Silver for Gold Plus from Tata for the campaign titled ‘The Big Bangle Promotion’. Jagran Solutions bagged a Bronze for its work for ‘Disney Ratatouille Mailer’.

In the Best Innovative Idea or Concept category, Encompass Events Pvt Ltd scored a Silver for Colgate MaxFresh – Foonkball campaign. In the category of Best Digital Communications Campaign, Hungama Digital Media Entertainment bagged a Gold for Ghajini - findghajini.com campaign. For Best Brand Building Campaign, Dentsu Communications bagged a Bronze for its work on Toyota Kirloskar Motor Pvt Ltd.

In the category of Best B2B Campaign, the Gold, Silver and Bronze went to ICICI Bank Ltd, Jagran Solutions and Solutions | Digitas, respectively.

In the category of Best Event or Experiential Marketing Campaign, Digital Radio (Mumbai) Broadcasting Ltd scored a Gold, while Encompass Events Pvt Ltd bagged a Silver.

As for the Best Activity Generating Brand Loyalty category, Mudra Communications took home a Gold for client TVS Motors for its campaign ‘Women on Wheels - The TVS Institute’. Jagran Solutions and Solutions | Digitas bagged a silver and bronze, respectively, in the same category.

For the category of Best Effective Long Term Marketing Campaign, Candid Marketing bagged a Silver, while Jagran Solutions scored a bronze.

In the Best Dealer or Sales Force Activity, Solution | Digitas bagged a Gold for Aviva Life Insurance campaign, while Netscribes (India) Pvt Ltd won a Bronze for IDBI Fortis Life Insurance.

For Best Brand Awareness & Trial Campaign, Jagran Solutions bagged a Gold for Microsoft Corporation India Pvt Ltd. And in the Best Small Budget Campaign category, Mudra Communications took home a Silver for its work on Raymond - Iron Man, while Tequila India scored a Silver in the same category for Gold Plus for client Tata.

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