Top Story

e4m_logo.png

Home >> Marketing >> Article

PM Narendra Modi to felicitate Clean Champions at the India Today Safaigiri Singathon and Awards 2015

01-October-2015
Font Size   16
Share
PM Narendra Modi to felicitate Clean Champions at the India Today Safaigiri Singathon and Awards 2015

One year since PM Narendra Modi nominated Aroon Purie, Chairman and Editor in Chief, India Today Group to be a Clean India advocate, the India Today Group commemorates the honor with the India Today Safaigiri Singathon and Awards 2015. The event will be held on 2nd October, the first anniversary of the Swachh Bharat Abhiyan and the birth anniversary of Mahatma Gandhi, India’s original Clean India Champion. Prime Minister Narendra Modi will make the day special as the Key note speaker and by giving away the awards to the Clean India Champions. His presence at the event marks the first anniversary of him launching the Swachh Bharat Abhiyan.

Commenting on the initiative, Aroon Purie, Chairman and Editor in Chief, India Today Group said, “I was delighted when the PM nominated me and The India Today group as an ambassador of the Swachh Bharat Abhiyan. A clean India is such a simple idea but a revolutionary one.  It will only succeed if all of us work to make it a movement. So many of our ills will be solved if we fix our sanitation. By one estimate it could increase our average per capita income by 7%. As a media Group, we can play a role to raise awareness of this campaign and get people involved. Our first step is Safaigiri Singathon & awards. Our aim is to work on an attitude change and bring viewers face to face with uncomfortable facts in an entertaining manner. I am glad that we are not just reporting   but   making a difference.”

India Today Safaigiri Singathon & Awards is a key initiative of the Group’s efforts in realising the vision of Swachh Bharat and in recognising Clean Champions across the country. The Clean Champions are selected in 13 categories through a process of online entries, field work, and selection by a jury of eminent citizens. The jury members include Aroon Purie, Chairman and Editor-in-Chief, India Today Group, Mr. N. R. Narayana Murthy, Chairman Emeritus Infosys, Chetan Bhagat, Indian author,. Rajeev Chandrasekhar, MP, Vidya Balan, Actor Vinayak Chatterjee, Chairman, Feedback Infrastructure Services Pvt. Ltd and Bindeswar Pathak, Founder, Sulabh International.

The Safaigiri Singathon & Awards is a platform that celebrates cleanliness champions across India who are engaged in innovative work. It will share best practices in the area of cleanliness and have top visionaries honouring the chosen innovators. It's the group’s attempt to motivate India to recognise cleanliness champions and learn from their example. The awards will be given in the categories of Garbage Guru, Toilet Titan, Tech Icon, Cleanest Beach Town, Cleanest Monument, Cleanest Park, Cleanest Hill Station, Community Mobiliser, Cleanest Ghat, Water Warrior, Corporate Trailblazer and Cleanest Market Place.

The event will be highlighted by the Safai Singathon with singers and musicians performing through the day. The singers and musicians attending the daylong event include, Asha Bhosle, Kailash Kher, Daler Mehndi, Sonu Nigam, Hans Raj Hans, Papon and Udit Narayan. Prime Minister Narendra Modi is the key note speaker and will be giving away the awards.  The Safai Singathon will be telecast on all four channels of the Network for over 8 hours non-stop Live on 2nd October.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited