Pizza Hut has signed up Zayed Khan as its first Indian brand ambassador. Khan, the hottest young star ruling the Bollywood roost, will soon be endorsing the savoury pizzas from Pizza Hut.
The move is part of Pizza Hut's strategy to reach out to a broader customer base. Currently acknowledged as an international brand with an Indian heart, roping in Khan is a step forward for the group to establish its commitment to the Indian community. Pizza Hut has an aggressive growth strategy in India, reaching out to a wider customer base by scaling its presence from the present 73 restaurants in 19 cities to over 100 restaurants by the end of the year.
Said Pankaj Batra, Director-Marketing, Indian Subcontinent, Yum! Restaurants International (Pizza Hut's parent company), "India is one of the most important markets for Pizza Hut and this association with Zayed Khan further reinforces our commitment towards India" on the signing up of Zayed as brand ambassador.
Globally Pizza Hut has used international celebrities to represent the brand. With this tie-up, Zayed Khan now joins the league of Pamela Anderson, Cindy Crawford, Mohammed Ali and Mikhail Gorbachev becoming the brand ambassador of Pizza Hut.
Adds Batra, "Zayed is a perfect fit for Pizza Hut's brand ambassadorship. The ultimate youth icon, Zayed is representative of youthfulness, energy and fun. This is in line with the brand personality of being fun and friendly while offering the promise of the good times over great pizzas."
Zayed is expected to kick start a new brand campaign that will be launched shortly. He introduces Pizza Hut's new proposition to Indian audiences, inviting them to the good times and great pizzas at Pizza Hut. At a later point of time, Zayed will take on additional activities in the capacity of Pizza Hut's Brand Ambassador. Pizza Hut will be one of the first brands being endorsed by the super star.
Pizza Hut currently has 73 restaurants in over 19 cities. Pizza Hut is aggressively extending its customer base by entering newer and smaller markets scaling up to 100 restaurants by the end of this year. In line with being relevant to India, Pizza Hut has successfully localized its product offerings creating local flavours like Tandoori etc.