Pizza Hut, the flagship brand of the Yum! Brands, Inc, has launched `Great Indian Treat' — its first localised menu offering Indian flavours in an international format.
The company, which claims to have above 50 per cent market share in a Rs 500-crore market, hopes that the local menu would contribute 30 per cent of its sales in the next few years.
Though the company offered some localised products, this was the first time it announced a complete menu in local flavours, Ms Aparna Chopra, Senior Marketing Manager (Pizza Hut India), said. Addressing a press conference to announce the national launch of localised menu, she said the pizza chain would have 40 more outlets this financial year to take the number to 163.
Pizza Hut would have phased rollout in the next few days. "We will go to Chennai and Bangalore in the next two days," she said.
Pizza Hut roped in dancer-actor Mr Javed Jaffari to promote Great Indian Treat, available in vegetarian and non-vegetarian versions.