Top Story

e4m_logo.png

Home >> Marketing >> Article

Pizza Hut goes on expansion spree, now in 32 cities with 127 restaurants

03-December-2005
Font Size   16
Pizza Hut goes on expansion spree, now in 32 cities with 127 restaurants

Pizza Hut, a brand of Yum! Restaurants International, is riding a high as it closes its financial year with 127 restaurants across the country. It opened 19 outlets in November alone, to scale up its presence to 32 cities. This scales up its presence to 32 cities, including Kanpur, Mysore, Hubli, Mangalore, Vapi and Indore.

Sharing his thoughts on the roadmap for 2006, Arvind Mediratta, Chief Marketing Officer, Yum! Restaurants International, said, “With an addition of 35 restaurants this financial year, the brand is growing at a rate of about 45 per cent in terms of restaurant expansion. 2006 will see the brand scaling new heights with the addition of 35 restaurants, taking the total to 162.”

“The focus will be on consolidating our position in the metros and escalating our presence in the Tier II cities. Moreover, we will continue to delight our customers with the launch of an array of great tasting new products in the new financial year,” he added.

Pizza Hut is the world’s largest pizza chain with a market share of approximately 50 per cent in the branded pizza category. In India, it has clocked an annual growth of 40 per cent. Currently, dine-in constitutes a major part of the brand’s business at 60 per cent, while home delivery constitutes the remaining 40 per cent of its sales.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...