Piyush Aggarwal joins Razorfish India as National Director, Digital Media
Razorfish India, as part of their endeavor to strength digital talent within the company, appointed Piyush Aggarwal for the post of National Director, Digital Media.
Aggarwal comes to Razorfish with over 10 years experience in the digital media field. He had previously worked with Vdopia where he spearheaded the digital and B2B operations, setting up teams in India for US and Europe markets.
His experience includes heading digital customer acquisitions for small and mid market business at Microsoft India.
Aggarwal has also gained experience with digital advertising agencies like Havas Media and Quasar, managing the digital accounts of Visa, Air France, KLM Airlines, Reckitt Benckiser, VLCC and Max Life Insurance amongst others.
Commenting on his move, Piyush Aggarwal said, “Razorfish brings the true amalgamation of creative, technology and digital media for all its clients. Their core approach of bringing a complete ‘digital transformation’ to their client’s business is revolutionary.”
Speaking about the addition to their team, Gaurav Pathak, COO Razorfish India said, “Media is a core offering that complements and actively catalyses the future we work towards in redefining our client’s business. With a strong digital media background and in-depth understanding of business transformation to boot, it is a unique combination that is not easy to come by. Piyush’s 10+ years of rich experience in mobile, digital and media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation.”
Razorfish India, which is a part of the Publicis Groupe, partners clients like Maruti, Madura Fashions, Ultratech, Eureka Forbes, Philips, and Tourism New Zealand amongst others. The agency is known for its work in the fields of digital media, marketing, technology and creative.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking