Razorfish India, as part of their endeavor to strength digital talent within the company, appointed Piyush Aggarwal for the post of National Director, Digital Media.
Aggarwal comes to Razorfish with over 10 years experience in the digital media field. He had previously worked with Vdopia where he spearheaded the digital and B2B operations, setting up teams in India for US and Europe markets.
His experience includes heading digital customer acquisitions for small and mid market business at Microsoft India.
Aggarwal has also gained experience with digital advertising agencies like Havas Media and Quasar, managing the digital accounts of Visa, Air France, KLM Airlines, Reckitt Benckiser, VLCC and Max Life Insurance amongst others.
Commenting on his move, Piyush Aggarwal said, “Razorfish brings the true amalgamation of creative, technology and digital media for all its clients. Their core approach of bringing a complete ‘digital transformation’ to their client’s business is revolutionary.”
Speaking about the addition to their team, Gaurav Pathak, COO Razorfish India said, “Media is a core offering that complements and actively catalyses the future we work towards in redefining our client’s business. With a strong digital media background and in-depth understanding of business transformation to boot, it is a unique combination that is not easy to come by. Piyush’s 10+ years of rich experience in mobile, digital and media domains will be valuable for us to strengthen Razorfish’s capabilities in business transformation.”
Razorfish India, which is a part of the Publicis Groupe, partners clients like Maruti, Madura Fashions, Ultratech, Eureka Forbes, Philips, and Tourism New Zealand amongst others. The agency is known for its work in the fields of digital media, marketing, technology and creative.