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Pitch Top 50 Brands: Jury's decision is out

28-June-2017
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Pitch Top 50 Brands: Jury's decision is out



The jury meet for this year’s e4m Pitch Top 50 Brands saw the best of the country’s minds come together to shortlist the top five brands in ten categories.



The day-long meeting held on Friday in Gurugram saw its share of deliberations and meticulous discussions across the 10 categories. Right from brands featuring in multiple categories to closely contested spots, which were finally decided by a voting process, the prestigious jury led by Sanjay Behl, CEO, Lifestyle Business, Raymond Ltd, engaged in threadbare deliberations on each category before choosing the shortlisted brands. In a first, smart tabs replaced the popular projector screen to make the jury selection process speedier and efficient.



The prestigious jury also comprised stalwarts like Dilip Cherian, Founding Partner, Perfect Relations; Amit Shah, Associate Director, Marketing, Mondelez India; Dr Nandini Ali, CMO & Member-EXCO, Apollo Munich Health Insurance; Rishi Chadda, Head - Tea Marketing, Tata Global Beverages; Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax Informatics Ltd.; Solomon Wheeler, V Marketing, TATA SIA Airlines Ltd; Sushant Sreeram, Head - Marketing, Xiaomi India; Vishwajeet Parashar, Senior VP and Group Head-Marketing, Bajaj Capital and Yogesh Shinde, VP Marketing, Wagh Bakri Group.



Categories like ‘Impactful Debuts’, ‘Resurgents’ and  ‘Master Connectors’ were the ones which witnessed their fair share of agreements, disagreements, arguments and counter arguments before there was any semblance of consensus.



At the end of the comprehensive jury process, out of the 300 closely contested entries, 150 made the cut to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017.



Speaking about the jury process, Sanjay Behl, CEO, Lifestyle Business, Raymond Ltd said, “The process of selection is fairly objective and comprehensive – stage one is when Kantar IMRB gets empanelled to go through a flurry of brands and bring them to an initial shortlist. The second stage is about filtering the brands from 300 to almost 150 brands based on category specific metric and fiscal metric. The third stage is when the jury comes in and goes into reconsideration of stage one and stage two and then evaluates each entry to decide the winners. I feel privileged to be a part of this esteemed jury which comes from diverse industries. This diversity helped us to raise the level of debate during the final selection process.”



The theme for this year’s Pitch Top 50 Brands is—‘Challenges in building enduring brands in the era of the distracted customer.’ To deliver value to the customer and achieve customer satisfaction, brands are constantly innovating new business models. As traditional business models get de-constructed, new templates driven by API’s and the ‘internet of things’ are setting the pace across diverse industries. And, most of these new-age businesses are riding exponential, beyond-belief growth curves as well.



Sharing his thoughts on the jury process, Dilip Cherian, Fouding Partner, Perfect Relations stated, “It was an extremely rigorous process. For example, while looking at the top connectors or master connectors, though I was tempted to look at some niche brands, the jury meticulously and through a process of intense deliberation chose brands that have managed to create a huge footprint.”



Pitch Top 50 Brands will explore the evolving role of marketers, what expertise they need to bring, where they need to be doubling down, what move they need to play and the metrics that will lead to future success.



Here is the shortlist of Pitch Top 50 Brands for this year:










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Social Contributors















































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Aditya Birla Group


Ambuja Cements


Bajaj Auto


Coca Cola India


GCPL


GlaxoSmithKline Consumer Healthcare Ltd.


Hero Motocorp


Hindustan Unilever


Maruti Suzuki 


Peta


Pradhan Mantri Kaushal Vikas Yojana (PMKVY)


Procter & Gamble


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Tata Chemicals 







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Evergreens

































































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Amul


Bajaj Auto


Cadbury


CEAT Ltd.


Department of Tourism, Government of Kerela


Dettol 


Dolby


Fair & Lovely


Goa Tourism


Havells


Kwality Ltd.


Life Insurance Corporation of India


Lifebuoy


Maruti Suzuki 


MRF Tyres


NIVEA India


Philips India 


Royal Enfield 


Star India Pvt Ltd


TVS Motor Company











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Impactful Debuts



































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Airtel Wynk


Amazon Prime Video


Bhim


Firestone


H&M


Jio


Make In India Week


Netflix


Nutrichoice Digestive Zero


Saffolalife







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Disruptors



































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Airtel Wynk


Amazon Kindle


Byju's App


Droom Technology Pvt. Ltd.


Greedy Game


Hotstar


Indusos


Patanjali


Reliance Jio


Renault KWID 











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Digital Strategist





















































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Airtel Wynk


Amagi


Amazon Kindle


Bankbazar


CP Plus India 


Droom Technology


Facebook


Google


Hotstar


Make My Trip (India)


Myntra Designs


OLA


PolicyBazaar


Truecaller


Urbanclap Technologies


Youtube







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Resurgents





























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Ambuja Cements


British Airways


Castrol India 


ICICI Bank


Motorola


Nestle India 


Reebok


Skoda 











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Master Connectors

































































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Amazon Kindle


Amul


Asian Paints


Camlin Kokuyo


Dettol


Facebook


Fevicol


Gillette


Hero Motocorp


Honda Motorcycle & Scooter India


India Today  Group


Kotak Securities 


Landmark Group - Lifestyle International Pvt. Ltd.


Lenovo


LIC


Maggi


Patanjali


PUMA India


Samsung


State Bank of India







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Globetrotters









































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Aditya Birla Group


Bajaj Auto 


Cipla Health Care


GCPL


Hero Motocorp


Marico 


NIRAV MODI


Raymond Ltd.


Reliance Industries


SPACES, Home and Beyond by Welspun


Tata Housing


Times Network











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Bottom of the pyramid






























































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Aaj Tak 


Ambuja Cements 


Amul


Asian Paints


Big Bazaar


Cello Plastic Products Ltd


Colgate


Dettol 


Fair & Lovely


Fevicol


Fevikwik


Hero Motocorp


India Today Magazine


Indigo Airlines


Life Insurance Corporation of India


Lifebuoy


Lux


Samsung


Tata Global Beverages







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Gender Equitable









































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Apollo Hospitals


Ariel


Bajaj Electricals Limited


BIBA 


DB Corp. Ltd.


EROS International


ICICI Lombard General Insurance company Ltd


P&G - Whisper


Saffolalife


Star India Pvt Ltd


Tanishq


Titan Company Ltd

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