After the huge success of its first workshop on ‘Marketing through Partnership and Alliances’, Pitch Marketing Academy is back with yet another interesting and relevant theme – ‘The Art and Science of Re-branding’.
Top Indian CMOs will share their re-branding strategy with the working executives and future generation of entrepreneurs at the second Pitch Marketing Academy workshop to be held in Delhi on Wednesday, January 12, 2011 and is presented by Hindi daily Dainik Jagran.
With the ever evolving market, Pitch, India’s leading marketing magazine from the exchange4media Group, takes the unprecedented initiative to bridge the gap between theory and practice and is hosting second of the series of workshops on the finer nuances of marketing, advertising and media rules.
“Unlike seminars and talks, these workshops aim to go a step further in terms of sharing the application of specific skills and tools from some of India’s best marketing minds,” said Amit Agnihotri, Co-founder & Director, exchange4media and Editor, Pitch.
As one of the key trends in marketing practice has been that brands are donning new avatars and evolving on their positioning, the upcoming Pitch Marketing Academy workshop tries to bring more clarity on the particular marketing trend through its theme ‘The Art and Science of Re-branding’. CMOs, branding and design experts, facilitated by a noted academician, will delve into the ‘Why & How’ of the important trend.
The speakers come from major groups such as HDFC Life – that has successfully incorporated the theme into their marketing strategy. The speakers addressing different sessions of the workshop include Sanjay Tripathy, EVP & Head- Marketing & Direct Channels, HDFC Life, and Ashwini Deshpande, Director, Elephant Strategy + Design, among others. Dr SR Singhvi, Professor of Marketing, International Management Institute and visiting Fellow at Kellogg School of Management would also be sharing his insights on the theme.
“According to research, as many as 12 million young people will join the working population every year, for the next 10 years! This is the market that is becoming the driving force for brands in diverse sectors – from telecom to consumer durables to media. As Indian consumers become younger, brands have to reinvent themselves. This is what we are seeing in the Indian marketplace with brands like Airtel, Star Plus, Jagran going for a makeover,” Agnihotri added.
The marketing biggies will highlight how the re-branding exercise allows them to infuse energy and bring more relevance to their products. Besides sharing insights on internal and external factors influencing re-branding, makeover and brand refresh, the speakers will also focus on why sometimes it becomes so necessary to build and develop a new look and feel even for well-established brands.