The Pitch Madison Advertising Report, the most awaited report on predictions of ad spends in the media and advertising industry, was released in Mumbai yesterday. The report, launched by Pitch magazine of the exchange4media Group in partnership with Madison Media, tracks and analyses how and where advertisers are spending their money and how much advertising monies were spent on different media verticals the previous year, besides predicting growth trends for the next year. The special report, in its twelfth year now, aims at understanding the challenges and opportunities that lie ahead for marketers and various media – Print, TV, Radio, OOH, Digital and Cinema..
The latest Pitch Madison Media Advertising Outlook (PMAO) report for 2016 predicts that Advertising industry will grow 16.8 per cent to reach Rs 51,365 crore. This is a growth of Rs 7,300 crore over last year . Read complete report here on PMAO predictions
Sam Balsara, Chairman, Madison World presented the highlights of the report, analysing its findings. Shri Jitendra Shankar Mathur, Special Secretary, Ministry of Information & Broadcasting, addressed the gathering and also participated in a high-power panel discussion on the ‘Media’s Make-in-India Story’ along with media moguls Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited, Benoy Roychowdhury, Executive Director, HT Media, Ashok Venkatramani, CEO, ABP News Network and Tarun Katial, CEO, Reliance Broadcast Network Limited.
Balsara also moderated the panel, engaging the participants in a discussion on what the government should do to strengthen media and what media can do to strengthen the government’s agenda of economic growth.
At the event, VL Rajesh, CEO, ITC Foods delivered a talk on ‘Marketing through the lens of a CEO’, while Bharat Puri, CEO, Pidilite Industries shared his views on ‘What Indian marketers get right and what they can learn from multinationals’. Raj Nayak, CEO, Colors spoke on why TV is the evergreen medium, and Pradeep Shrivastava, Marketing Director, Reliance Jio spoke about content as the new arsenal in a marketer’s kitty. Vikram Sakhuja, CEO, Madison Media Group deciphered for the audience why advertisers don’t get the best out of media.
Over the years, the Pitch Madison Advertising Report has become a point of reference for marketers, media owners, media buying and planning professionals to stay updated on industry trends and key developments in various mediums. Besides the growth report of different mediums of media in terms of revenue and forms, the report includes additional information such as top category spenders, India’s Top 50 advertisers, amongst other insights.
Here is the event in pictures:
Anurag Batra, Chairman & Editor-in-Chief, exchange4media Group and Chairman, Businessworld sets the tone for the evening
Sam Balsara, Chairman, Madison World presents the highlights of the Pitch Madison Media Report 2016
Shri Jitendra Shankar Mathur, Special Secretary, Ministry of Information & Broadcasting, addresses the gathering
A high-power panel discussion on the ‘Media’s Make-in-India Story’. From L to R: Ashok Venkatramani, CEO, ABP News Network, Benoy Roychowdhury, Executive Director, HT Media, JS Mathur, Special Secretary, Ministry of Information & Broadcasting, Sam Balsara, Chairman, Madison World (Moderator), Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited and Tarun Katial, CEO, Reliance Broadcast Network Limited.
V.L. Rajesh, CEO, ITC Foods, speaks on 'Marketing through the lens of a CEO'
Bharat Puri, CEO, Pidilite Industries talks on 'What Indian marketers get right and what they can learn from multinationals?'
Raj Nayak, CEO, Colors, makes a case for 'TV, the Evergreen Medium'
Pradeep Shrivastava, Marketing Director, Reliance Jio holds forth on 'Content - the new arsenal in the marketing man’s kitty'
Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH analyses 'Why advertisers don’t get the best out of media?
Lara Balsara, Executive Director, Madison World offers the vote of thanks
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...
Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...