Top Story


Home >> Marketing >> Article

Pitch Madison Media Ad Outlook to unveil ad spends

Font Size   16
Pitch Madison Media Ad Outlook to unveil ad spends

Pitch Madison Media Advertising Outlook, the most coveted report on ad spends predictions, is all set to be launched on February 17, 2012 in New Delhi. The special report tracks and analyses how and where advertising monies were spent the previous year across various media – print, TV, radio, OOH, Internet, and cinema. The report also projects the future growth of the mediums, along with analysing the opportunities and challenges in each medium. The report is launched by Pitch in partnership with Madison World.

India TV is the presenting sponsor for the Pitch Madison Media Advertising Outlook 2012, which is powered by Zee Bangla. Associate sponsors are Discovery Networks and Times Television Network, while My FM is the co-sponsor. Hospitality partner is The Metropolitan Hotel & Spa, while 24 Frames Digital is the web streaming partner.

At Pitch Madison Media Advertising Outlook forum on February 17, marketing, media & advertising industry honchos will discuss the key findings of ‘Pitch Madison Media Advertising Outlook 2012’ to set a new tone for growth of the Indian media and advertising industry. The day will begin with the Keynote Address by Sam Balsara, Chairman and MD, Madison World, will deliver the keynote address, followed by the announcement and analysis of the key findings of the report by Punitha Arumugam, CEO, Madison Media Group.

Commenting on the report Arumugam said, “I am told that one of the soundest rules in forecasting is : ‘ whatever is to happen is happening already’ – and that is what we attempt to quantify in the Pitch Madison Media Advertising Outlook year after year”.

Bringing his perspective on the report, Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group feels, “Everyone wants to know the future and Pitch Madison Media Advertising Outlook is our attempt to predict the future scientifically. With Madison as a partner, we have been able to make the predictions as accurate as possible. The report, which is in its eight year now, has become an industry benchmark and the most sought after predictions by the media, advertising and marketing professionals.”

Amit Agnihotri, Co-Founder, exchange4media Group and Editor, Pitch Magazine shares, “Eight years ago when we launched the first edition of the Pitch Madison Media Advertising Outlook report it was not an industry benchmark. But with appropriate projections and detailed analysis in these years, we have been able to create a benchmark for the industry. And that’s why our responsibility increases even more with every passing year and we try to be as accurate as possible.”

Bharat Bambawale, Director, Global Brand, Bharti Airtel will deliver the special address on ‘Brand Converstaions in the age of Social Media’. Rajat Sharma, Chairman & Eitor-in-Chief, India TV will deliver a special address on ‘Future of Television.

Apart from that a panel of thought leaders of media, marketing and advertising industry will deliberate on the topic 'Media Decision Making: what drives it'. The panelists include the likes of: Nigel Wark, Executive Director, Marketing, Sales and Service, Ford India; Arunabh Das Sharma, Executive President, Bennett Coleman and Co Ltd; CVL Srinivas, Chairman, Starcom MediaVest Group; Rohit Gupta, President, Sony Entertainment Television; Praveen Sharma, Head of Media Sales, Google India; Varghese Chandy, Senior General Manager, Marketing Operations, Malyala Manorama; and Satyajit Sen - Chief Executive Officer, ZenithOptimedia.

The panelists will explore how does a Media Planner or Buyer decides which media brands to buy for a brand campaign? Certainly the media delivery (viewership, readership numbers and the cost) plays a key role. But what is the role of other factors like content, media-brand fit, relationship, sales team knowledge etc.? And how does 'Perception and Reality' drives media decision making and how can the process be made better and fairer?

Pitch Madison Media Advertising Outlook is referred by marketers, media owners, media buying and planning professionals for staying updated on industry trends and key developments in various mediums. Besides the growth report of different mediums of media in terms of revenue and forms, the report includes additional information such as top category spenders, biggest gainers by state and top publication gainers, amongst other insights.

For further details, please visit:

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve