Top Story


Home >> Marketing >> Article

Pitch honours India's Top 50 marketers

Font Size   16
Pitch honours India's Top 50 marketers

At an evening that saw a flurry of brands and marketing gurus, Pitch, the leading marketing monthly of the exchange4media Group honoured top marketers of India at Pitch India’s Top 50 Marketers Awards 2010. The awards were given across ten categories namely – Resurgent Brands, Ageless Brands, Buzzy Brands, Rechargers, Value for Money, Globetrotters, Social Marketers, Bottom of Pyramid, Marketing Innovations and Impactful Launches.

The event that also marked the seventh anniversary of Pitch was graced by AICC General Secretary, Digvijay Singh. The brands that emerged as leaders were General Motors and Ford under the Resurgent Marketers category, Airtel and Thums Up in Ageless Brands, IPL and Chetan Bhagat in Buzzy Brands, MTV and Dish TV in Rechargers, Big Bazaar and Tata DoCoMo in Value For Money, Airtel and Mahindra & Mahindra in Globetrotters, Idea and Aircel in Social Marketers, Tata Magic and Tata Swach in Bottom of Pyramid, 3 Idiots and Big Bazaar in Marketing Innovations and Micromax and Uninor in Impactful Launches.

While marketers achieved glory under these ten categories, the evening also had a surprise award for the Marketing Company of the Year as the finale for the evening. Nestle, that was also among the winners in the categories Ageless Brands and Bottom of Pyramid, emerged the winner of this award for constantly coming up with innovative activities and campaigns to make the brand live through generations.
As the evening progressed with marketers being awarded, the audience also had their share of laughs with the performance of stand-up comedian Ashwin Mathew from Bengaluru.

The winners were decided over a three-step process including editorial short listing by the exchange4media and Pitch editorial team, community polls on and scrutiny by marketing gurus- Prafulla Y Agnihotri, Professor, IIM-Kolkata and Co-Author with Philip Kotler and Gary Armstrong of Principles of Marketing: A South Asian Perspective, Shripad Nadkarni, Founder Director, Market Gate Consulting, Anand Halve, Co-Founder, Chlorophyll and RV Rajan, Chairman, Anugrah Madison.

Tags Pitch

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...