At an evening that saw a flurry of brands and marketing gurus, Pitch, the leading marketing monthly of the exchange4media Group honoured top marketers of India at Pitch India’s Top 50 Marketers Awards 2010. The awards were given across ten categories namely – Resurgent Brands, Ageless Brands, Buzzy Brands, Rechargers, Value for Money, Globetrotters, Social Marketers, Bottom of Pyramid, Marketing Innovations and Impactful Launches.
The event that also marked the seventh anniversary of Pitch was graced by AICC General Secretary, Digvijay Singh. The brands that emerged as leaders were General Motors and Ford under the Resurgent Marketers category, Airtel and Thums Up in Ageless Brands, IPL and Chetan Bhagat in Buzzy Brands, MTV and Dish TV in Rechargers, Big Bazaar and Tata DoCoMo in Value For Money, Airtel and Mahindra & Mahindra in Globetrotters, Idea and Aircel in Social Marketers, Tata Magic and Tata Swach in Bottom of Pyramid, 3 Idiots and Big Bazaar in Marketing Innovations and Micromax and Uninor in Impactful Launches.
While marketers achieved glory under these ten categories, the evening also had a surprise award for the Marketing Company of the Year as the finale for the evening. Nestle, that was also among the winners in the categories Ageless Brands and Bottom of Pyramid, emerged the winner of this award for constantly coming up with innovative activities and campaigns to make the brand live through generations.
As the evening progressed with marketers being awarded, the audience also had their share of laughs with the performance of stand-up comedian Ashwin Mathew from Bengaluru.
The winners were decided over a three-step process including editorial short listing by the exchange4media and Pitch editorial team, community polls on exchange4media.com and scrutiny by marketing gurus- Prafulla Y Agnihotri, Professor, IIM-Kolkata and Co-Author with Philip Kotler and Gary Armstrong of Principles of Marketing: A South Asian Perspective, Shripad Nadkarni, Founder Director, Market Gate Consulting, Anand Halve, Co-Founder, Chlorophyll and RV Rajan, Chairman, Anugrah Madison.