Pitch geared for India’s Top Marketers Awards

Pitch geared for India’s Top Marketers Awards

Author | Jatin Gera | Tuesday, Nov 10,2009 8:00 AM

Pitch geared for India’s Top Marketers Awards

To borrow from the Intel tagline ‘Our stars are different from yours’, Pitch, India’s leading marketing monthly from the exchange4media Group, is all set with India’s Top Marketers Awards, which is scheduled to take place on November 16, 2009 in Delhi.

India’s Top Marketers Awards 2009 (ITM Awards) is the new industry benchmark that recognises and celebrates the top 25 brands that stood out in tough times over the last year. These brands were selected after a rigorous multi-level process, including scrutiny by the exchange4media.com and Pitch editorial teams; an extensive industry poll on www.exchange4media.com, and an eminent jury selecting the final 25 awardees of ‘India’s Top Marketers Awards 2009’.

The jury comprised luminaries such as Rajiv Karwal, Founder and CEO, Milagrow Business & Knowledge Solutions; Santosh Desai, MD and CEO, Future Brands; Shripad Nadkarni, Founder Director, Market Gate Consulting; Arvind K Singhal, Chairman, Technopak Advisors; and Sharad Sarin, Prof of Marketing, XLRI.

The ITM Awards 2009 will be held in conjunction with the sixth anniversary celebration of Pitch.

Sharad Sarin, Jury Member, Pitch ITM Awards, said, “Brand is a culmination of millions of organisational decisions and it takes a long time to create a brand and several factors such as the brand’s emotional connect with the customers, and clarity in the thought of the brand and its objective have to be taken into account.”

Rajiv Karwal, Founder and CEO, Milagrow Business & Knowledge Solutions, insisted, “On the one hand, we used path-breaking work in terms of 360-degree communication and customer connect as one of the major evaluation criterion. Also, we kept the customer centricity and top of mind recall in mind. What makes these Awards notable is that this is the first ever award show to honour the brands that performed well in the bad times.”

Sarin reiterated that slowdown might mean lower profitability, but would not necessarily mean loss of customer base.

This crème de la crème event will be attended by leading marketers in the country, along with the who’s who of the advertising and media industry.

Tags: e4m

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