The second annual Pitch CMO Summit is all set to see brand custodians, including the likes of Sangeeta Talwar, Executive Director, Tata Tea; Rohit Mull, EVP & Head, Marketing, HDFC Bank; Dev Amritesh, Senior VP - Marketing, Dominos Pizza India; Salil Kapoor, COO, DishTV; Rameet Arora, Head - Marketing, Viacom 18-Colors; and Vinay Bhatia, VP - Marketing & Loyalty, Shoppers Stop, speak on the journeys their brands had taken to withstand the pressures of a tough year. The Pitch CMO Summit is presented by Star News.
The Summit, which is part of sixth anniversary celebrations of Pitch, will be held in Delhi on November 16, 2009.
Tata Tea’s ‘Jaago Re’ initiatives were the talk of the nation during the Lok Sabha elections earlier this year, and even managed to attract the attention of the younger target audiences. Sangeeta Talwar is presenting a case study on Tata Tea’s brand journey and how the strategies of designing a social awareness campaign were put into practice.
HDFC Bank has focussed on analysis marketing in the year and Rohit Mull will speak more on what worked for the brand in the year.
Dominos, with a choice of its brand ambassadors and interesting creatives, has always managed to evoke a conversation. Dev Amritesh will speak further on the thought process from the brand to keep the cash counters ticking in the slowdown period.
The competition in the direct-to-home space has only increased in the year gone by and if there was one sector that did not see the low period impacting its activities, it had to be the DTH sector. DishTV, the oldest player in this space, has held its own in the wake of competition and constantly worked towards attracting consumer attention. Salil Kapoor will speak more on the activities of the brand at a time when the market was low, but the competitive activities were still high.
‘Tough year, when was that’ was pretty much the manner in which Colors operated in the year on all counts, including marketing. However, what made its marketing efforts interesting was the unconventional manner in which the general entertainment brand connected with its audience. Rameet Arora will cite examples on how the brand stayed connected with its target on-ground and on-air on the completion of a year.
Soft and subtle, but still always with a message around the corner, Shoppers’ Stop quietly worked on turning the sentiment around enough for the obvious hit that the retail industry had taken to not impact the brand’s experience with its consumers. Vinay Bhatia will speak on some of these initiatives that the brand had taken in the year.
Pitch CMO Summit would be followed by impact one-on-one with David Klein, Global CEO of Ad Age. exchange4media Group is the exclusive partner of Ad Age Group in India.
The evening will end with Pitch India’s Top Marketers Awards 2009. The Award show will honour the top 25 brands which performed well in the recession.