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Pitch CMO Summit 2015 to focus on innovation in marketing

Pitch CMO Summit 2015 to focus on innovation in marketing

Author | Ankur Singh | Thursday, Jan 22,2015 8:59 AM

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Pitch CMO Summit 2015 to focus on innovation in marketing

The Pitch CMO Summit is back with its latest edition. This year’s theme will be “Innovation- Key to Marketing Success”. This year, the event will be held in Mumbai. Some of the best minds in the business of marketing will come together to share new ideas and marketing techniques. The agenda of the summit this year will revolve around innovations in marketing in the present context. All discussions will focus on how best to market products to the Indian consumer in the ever evolving and dynamic business environment.

The keynote address will be delivered by industry veteran Harsh Mariwala, Chairman, Marico.

exchange4media will play host to marketers from various spheres of the industry. Manohar Bhat from Maruti, Anupriya Acharya from ZenithOptimedia, Sam Balsara from Madison India, Sujit Ganguly from ICICI Bank, Subhrangshu Neogi from Religare, Anuradha Aggarwal from Mondelez International, Suresh Balakrishnna from BPN Worldwide, and Sunil Kataria from Godrej India will take part in robust panel discussions scheduled to take place throughout the afternoon of February 5.

The discussions will range from topics like “The challenges of innovation in a crowded market”, and “Inculcating brand loyalty within the organization”.

As part of the flagship programme, exchange4media will also release the Top 10 Most Influential CMO Ranking.

The annual event organised by Pitch, the marketing magazine of the exchange4media group will be powered by general entertainment channel Colors, and the presenting sponsor will be Big Magic.

 

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