With the stage set for action, Mumbai is the first stop for the three-city Pitch CMO Summit on November 21, 2011, followed by Bangalore and Delhi. Chander Mohan Sethi, CMD, Reckitt Benckiser, will deliver the keynote address in Mumbai. We have witnessed brands like Dettol, Cherry Blossom, Disprin, Mortein and so on from RB’s stable that have maintained their cult status over the decades despite the changing Indian consumer preferences. In his 27-year long stint with RB, Sethi has played a key role in driving these cult brands.
Talking about RB’s performance in the Indian market, Sethi said in a media statement, “Reckitt has grown by leaps and bounds over the last few years and this has been possible due to our passion for delivering better solutions to consumers.”
Another marketing maverick who will unravel his marketing mantras at the event is Lutz Kothe, Head of Marketing and Public Relations, Volkswagen Passenger Cars, Volkswagen Group Sales India. Kothe took the reins of the Volkswagen Brand in India in 2009 and has been the brain behind the brand’s much talked about roadblock campaigns.
Another story teller at the event will be the ‘Blackberry Boy’ Krishnadeep Baruah, Director Marketing, RIM India (Blackberry). In the past few months we have witnessed how Blackberry has successfully repositioned itself from being just a niche corporate suit brand to a youthful brand for everyone. At the Pitch CMO Summit, Baruah will be sharing how he has ensured to increase the mass appeal for Blackberry without compromising with its cult image.
To throw some light on global branding and how to adapt it in India, Anuradha Aggarwal, VP- Brand Communication and Insights, Vodafone India, will grace the event with her presentation. Vodafone has done phenomenally well in the past one year despite the pressure from competition and other policy changes like MNP. Aggarwal has been responsible for successfully driving marketing campaigns for some of Vodafone’s key projects like Mpaisa, 3G, MNP.
Aggarwal sums up her views on the subject in following words: “One India lives a life that rivals with their western counterparts, another India strives to make a daily wage. The biggest challenge that faces a global brand in India is how to be relevant to both Indias.”
Adding more colour and style to the Summit will be the charismatic Jawed Habib, CMD, Jawed Habib Hair & Beauty, along with his magic man Rohit Arora. Habib’s latest offering –HairXpreso – is India’s first affordable designer hair styling brand. This no-frills dry hair styling unisex salon has mostly been opened in malls and other high footfall markets and is capitalising on the modern retail phenomenon. Habib said, “People are hungry to come to Jawed Habib. But most of these mass consumers are scared of the high prices. Hair Xpreso is the answer, where they can get a branded haircut for a mere Rs 99 and walk out with pride.”
Many other elite speakers, including Sadashiv Nayak, Joint CEO, Future Value Retail; Sumit Sahay, Marketing Head, Infiniti Retail (Croma); Parag Desai, Executive Director, Wagh Bakri Tea Group; and Kunur Patel, Digital Expert from Adage, will share their marketing secrets at the Summit.