Top Story

e4m_logo.png

Home >> Marketing >> Article

Pitch CMO Summit 2009: Building a deeper relationship with the consumer

18-December-2009
Font Size   16
Share
Pitch CMO Summit 2009: Building a deeper relationship with the consumer

After five insightful marketing case study presentations, the Pitch CMO Summit saw a panel discussion on understanding the consumer better. The panelists included Abdul Khan Head - Marketing Tata Docomo; Praveen Tripathi, President, Marketing & Sales, Pidilite Industries; and Director Marketing - South & South East Asia, Western Union Services. Amit Agnihotri, Editor, Pitch magazine moderated the session.

Throwing the session open, Agnihotri asked the panelists what according to them was going in the mind of the consumer.

According to Tata Docomo’s Abdul Khan, even during tough economic times, the consumer had felt the need for optimism. “He wants to engage with the brands that he likes. Knowledge and understanding of the market is necessary for us right now,” he said.

Praveen Tripathi of Pidilite Industries believed that the basic principle did not change even during the slowdown period. “During the last one year, the bonding of quality and trust kept us afloat. A deeper and meaningful relation with the consumer helps a lot and we were able to understand that.”

“Consumer wants value. We always believe in giving services that are aimed at giving enough value to the consumers. We have tried to reach out to the more and more places. We have believed in building confidence and creating value among consumers,” said Rajesh Mehta of Western Union Services.

Then Agnihotri asked the panelists to delve on their future plans. Khan said, “We will continue to innovate. We will keep going with our philosophy. The market is there, so we would keep engaging the consumer.”

Tripathi added here, “Under Pidilite Industries, we have so many other brands as well, we would like to build that category and will also communicate these brands to the consumers.”

Mehta has a clear aim for the coming year. He said that Western Union Services would continue with the tone and pace set this year continue with their reach-out programmes. The company will work on pre-departure programmes to educate more and more people about Western Union Services.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India