The Pitch CMO Summit 2008 is being held in the Capital on November 13. The theme for the first ever Summit is ‘Making Sense of Indian Consumers and Consumption Trends.’ The CMO Summit is an initiative of ‘Pitch’, the marketing magazine from the exchange4media Group. Colors is the main sponsor for the event. After Delhi, the Summit will move to Mumbai on November 17.
The Pitch CMO Summit will bring together India’s top marketers on a common platform. The key speakers at the Summit will include Abdul Khan, Head - Marketing, Tata Tele Services; Ajay Kelkar, Founder and COO, CEquity; Ankush Arora, VP - Marketing, Sales & Aftersales, General Motors India; Lakshmi Kant Gupta, CMO, LG India; Pradeep Shrivastava, CMO, Idea Cellular; Sandip Tarkas, President – Customer Strategy, Future Group; Sanjay Gupta, CMO, Mobile Services, Bharti Airtel; Sanjay Tripathi, EVP & Head Marketing, HDFC Standard Life; Sunil Dutt, Country Head - Telecom, Samsung, Suparna Mitra, Global Marketing Head, Titan; and Vikram Malhotra, Head – Marketing, Kingfisher Airlines.
The Summit will see two case study presentations by eminent marketers followed by a panel discussion on ‘Impact of slowdown on Marketing’ and key-note address.
A unique concept of case study will be enunciated by India’s best known brands that will brainstorm on questions like: What does the brand stand for, and why? Who does it target, and why? What is the brand architecture (mother brand, sub-brands, product extensions, line extensions, etc)? How has the brand been built (with specific reference to last few years)? and key learnings about consumers and marketing environment. The case study will be delivered by Lakshmi Kant Gupta, CMO, LG India, and Sanjay Gupta, CMO, Mobile Services, Bharti Airtel.
The Summit will be held at Hotel Ashok in Delhi from 5 pm onwards. The associate sponsors of the Summit are Mail Today and My FM.