After a widely appreciated interactive discussion in Delhi on November 13, the Pitch CMO Summit 2008 is being held in Mumbai on November 17. The Summit in Mumbai will continue to further explore ways to make sense of Indian consumers and consumption trends. The CMO Summit is an initiative of ‘Pitch’, the marketing magazine from the exchange4media Group. Colors is the main sponsor for the event.
The CMO Summit in Delhi saw top advertisers reiterate that there won’t be any cut in the marketing budgets for now. However, the choice of media vehicles in a plan would be under much greater scrutiny now to ensure a ‘bigger bang for the buck’.
The Pitch CMO Summit will bring together India’s top marketers on a common platform. Some of the prominent speakers at the Summit include, Abdul Khan, Head - Marketing, Tata Tele services; Ajay Kelkar, Founder & COO, CEquity, and former CMO, HDFC Bank; Pradeep Shrivastava, CMO, Idea Cellular Services; and Sanjay Tripathy, EVP & Head Marketing, HDFC Standard Life, among others.
The Summit will see three case study presentations by eminent marketers followed by a panel discussion on ‘Impact of Slowdown on Marketing’ and key-note address.
The three case studies will be presented by Suparna Mitra, Global Marketing Head, Titan Industries; Vikram Malhotra, Head - Marketing, Kingfisher Airlines; and Sandip Tarkas, President - Customer Strategy, Future.
The Summit will be held at Hotel Taj Lands End in Mumbai from 5 pm onwards. The associate sponsors for the CMO Summit are Mail Today and My FM.
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