Top Story

e4m_logo.png

Home >> Marketing >> Article

Pidilite industries plans 50 Dr Fixit service centres

16-February-2004
Font Size   16
Share
Pidilite industries plans 50 Dr Fixit service centres

Pidilite Industries Ltd is planning to set up 50 ‘Dr Fixit Service Centres’ to meet the evolving needs of contractors, builders and end-consumers with regard to providing services such as waterproof treatment, ceramic tile fixing, sealing gaps around window frames, plumbing jobs and filling surface tracks on walls targeted at the three categories.

For the purpose, the company is planning to appoint nationwide service representatives who will operate through Dr Fixit’s Service Centres, Pidilite Industries Ltd head (sales and marketing) construction chemical business Ajay Acharya told FE.

The chemical construction division of Pidilite Industries is also planning to expand its number of shop-in-shops from 300 to 1,000, within two years.

According to Mr Acharya: “We hope to spur our market share from 15 per cent to 35 per cent in the next two years. At present, consumer products from Pidilite’s stable—Fevicol, Fevistic and Ranipal, among others contribute around 70 per cent to its overall sales turnover.”

“Since MNC brands such as Laticrate and Roffe & Bal have already captured a major chunk of the market, Pidilite’s Dr Fixit’s strategy may not bear fruit. However, Pidilite is still planning to drive its marketing vehicle for promoting Dr Fixit’s range of construction chemicals,” he said.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’