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Photo Gallery: The Dentsu Aegis Network-exchange4media Digital Report 2018

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Photo Gallery: The Dentsu Aegis Network-exchange4media Digital Report 2018

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017 reflects that digital advertising will grow at a CAGR of 32 per cent till 2020 to reach INR 18,986 Cr. The report owes this skewed growth to the smartphone revolution. The report showed that digital ad spends on mobile are expected to grow at a CAGR of 49% to overtake spends on desktops and reach a spends share of 60% by 2020. Following are the snapshots from the event attended by the biggies of the media world. 
The event was presided by Anurag Batra, Chairman & Editor-In-Chief, exchange4media & BW Businessworld, Amar Abrol, Managing Director & Chief Executive Officer, Air Asia ( India ), Raj Nayak, COO, Viacom 18, Arnab Goswami, MD & Editor In Chief, Republic TV, Rajiv Verma, CEO, HT Media Limited, Ashish Bhasin, Dentsu Aegis Network, Kunal Shah, Founder, Freecharge, Rajiv Dingra, CEO, WATConsult, Abheek Biswas, AVP Consumer Insights, WATConsult, V Chandramouli, CEO ( Special Projects ), Pidilite Industries, among others.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...