The excitement around the 2006 FIFA World Cup Germany has just accelerated now with Philips being announced as the Official Partner. This would mark Philips’ 6th sponsorship of the FIFA World Cup. As part of the agreement, Philips will have exclusive sponsorship rights to the consumer electronics (CE) category of the FIFA World Cup for the first time.
D Shivakumar, Executive Director and Senior Vice-President – Consumer Electronics, Philips India, said, “The 2006 FIFA World Cup Germany is a great platform to demonstrate our new brand positioning, build valuable relationships and really showcase how Philips is providing innovative products that connect with the consumer. There is a clear link between the brand values of the FIFA World Cup and Philips, and we hope to bring these values to life by enabling football enthusiasts all over the world, especially India, to view the FIFA World Cup in a new light through Philips products and services.”
In 2002, a cumulative number of 28.8 billion people watched the FIFA World Cup Korea/Japan on TV, and that figure is expected to rise for 2006. In India, unlike cricket, soccer viewership is still limited to metros. Only Kerala and West Bengal are the exceptions - soccer scores across the two states.
International soccer events like the FIFA world cup and European Championships are among the most watched and viewership during this period goes up to 300 per cent with an average increase of 50 per cent.
Adding further, Shivakumar said, “To add to the excitement to the FIFA World Cup, we would soon roll out interesting promotional offerings during various festivals across cities that are passionate about soccer like Kerala, Kolkata, Goa and Mumbai, where free tickets to the FIFA World Cup are offered as grand prizes. We would kickstart our FIFA campaign with the biggest festival in Kerala – Onam. Special theme-based activities across exclusive Philips Arena showrooms would take place as part of the campaign. ”
During the 2006 FIFA World Cup, all Media Centers will be equipped with Philips Flat TVs, a total of 5,500 to power the behind-the-scenes action of the FIFA World Cup. In addition to playing a key role in the 2006 FIFA World Cup viewing experience, Philips products such as Ambilight Flat TV, home entertainment systems and hard disc/DVD recorders would allow consumers to live and capture every moment of the 2006 FIFA World Cup in comfort and style.