Top Story


Home >> Marketing >> Article

Philips targets auto solutions market

Font Size   16
Philips targets auto solutions market

Eyeing a big opportunity in the Indian auto sector, the Rs 2000-crore Philips India Limited has launched a new range of automotive solutions. These include analog car radio chips, and car access and immobilization solutions. Joerg Becker, Marketing Manager, MS Car Access & Immobilizers Business Line Identification, says the company is in talks with almost all car manufacturers in the country and soon these semiconductor chips would be incorporated in most Indian vehicles. The incorporation of these chips will not affect vehicle prices, he said.

Elaborating further about the latest technology, he said car thefts will now be curbed with the introduction of passive, keyless entry and immobilizers based on combination chips or one-chip solutions. The system allows drivers to enter their vehicles without any explicit action to unlock them. The latest offering is an integrated analog car radio chip for low cost, high performance tuning of cars.

RV Sheshan, Director, Semiconductors Division, said the total auto semiconductors market in the country is worth $ 15 million and is growing by 18 per cent per annum. At present Philips semiconductors division contributes around 10 per cent to the company’s annual turnover; this will double with the introduction of the new solutions, he said.

Giving details about the lighting division, B. Sivakumar, Head Business Group, Automotive Lighting, said at present Philips has a 45 per cent share of the OE market. In India auto lighting contributes around 15 per cent to the company’s annual turnover. The company has started building up its replacement market network and has appointed 15 distributors across the country. It plans to double the number of distributors by the end of this fiscal, he said.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends