As a result of declining volume sales of black and white (B&W) television in the country, Philips India will cease to market the same this year.
According to industry analysts there is no future for B&W television. While the sales ranged between 8-10 million units five years ago, today it stands at 3 million. Market for B&W television declined by 15 per cent in 2001 in value terms.
The industry trend was also reflected in Philips India's balance sheet, which partly offset the good performance of other segments such as consumer electronic division. Despite an almost stagnant industry, the company's colour television (CTV) business managed to raise its market share to 5.5 per cent this year from 3.7 per cent in the previous year.
The CTV business, which grew by 31 per cent, and the consequent improvement in company's market share was mainly due to a revamped product portfolio.
Philips' senior vice-president, Rajeev Karwal, said sales of B&W TVs is declining 30 per cent every month, and he expected the market to become insignificant in one or two years.
The B&W television segment is estimated at not more than 2.5 million sets a year. The only other organised sector players manufacturing B&W televisions are Onida, BPL and Videocon.
On the colour television front, however, the company exuded confidence, claiming a sales increase of one lakh sets in 2001, to 2.8 lakh. The year 2002 was expected to be a good year for the company's colour television sales.
Source: Business Standard