Top Story


Home >> Marketing >> Article

Philips sees not future for B&W TV

Font Size   16
Philips sees not future for B&W TV

As a result of declining volume sales of black and white (B&W) television in the country, Philips India will cease to market the same this year.

According to industry analysts there is no future for B&W television. While the sales ranged between 8-10 million units five years ago, today it stands at 3 million. Market for B&W television declined by 15 per cent in 2001 in value terms.

The industry trend was also reflected in Philips India's balance sheet, which partly offset the good performance of other segments such as consumer electronic division. Despite an almost stagnant industry, the company's colour television (CTV) business managed to raise its market share to 5.5 per cent this year from 3.7 per cent in the previous year.

The CTV business, which grew by 31 per cent, and the consequent improvement in company's market share was mainly due to a revamped product portfolio.

Philips' senior vice-president, Rajeev Karwal, said sales of B&W TVs is declining 30 per cent every month, and he expected the market to become insignificant in one or two years.

The B&W television segment is estimated at not more than 2.5 million sets a year. The only other organised sector players manufacturing B&W televisions are Onida, BPL and Videocon.

On the colour television front, however, the company exuded confidence, claiming a sales increase of one lakh sets in 2001, to 2.8 lakh. The year 2002 was expected to be a good year for the company's colour television sales.

Source: Business Standard


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO