Top Story

e4m_logo.png

Home >> Marketing >> Article

Philips sees not future for B&W TV

11-April-2002
Font Size   16
Share
Philips sees not future for B&W TV

As a result of declining volume sales of black and white (B&W) television in the country, Philips India will cease to market the same this year.

According to industry analysts there is no future for B&W television. While the sales ranged between 8-10 million units five years ago, today it stands at 3 million. Market for B&W television declined by 15 per cent in 2001 in value terms.

The industry trend was also reflected in Philips India's balance sheet, which partly offset the good performance of other segments such as consumer electronic division. Despite an almost stagnant industry, the company's colour television (CTV) business managed to raise its market share to 5.5 per cent this year from 3.7 per cent in the previous year.

The CTV business, which grew by 31 per cent, and the consequent improvement in company's market share was mainly due to a revamped product portfolio.

Philips' senior vice-president, Rajeev Karwal, said sales of B&W TVs is declining 30 per cent every month, and he expected the market to become insignificant in one or two years.

The B&W television segment is estimated at not more than 2.5 million sets a year. The only other organised sector players manufacturing B&W televisions are Onida, BPL and Videocon.

On the colour television front, however, the company exuded confidence, claiming a sales increase of one lakh sets in 2001, to 2.8 lakh. The year 2002 was expected to be a good year for the company's colour television sales.

Source: Business Standard

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016