Top Story


Home >> Marketing >> Article

Philips plans to roll out festive promo to boost sales

Font Size   16
Philips plans to roll out festive promo to boost sales

The Rs 1,667-crore Philips India Ltd is planning to roll out a new consumer promotion called ‘Diwali Manao, World Cup Jao’ scheduled to run till November 15, 2002.

On the purchase of any Philips’ CTV, consumers can avail of a scratch card by way of which lucky consumers can win tickets for the Cricket World Cup 2003, gifts worth Rs 6 crore, over 100 tickets and a a ‘Philips’ personal stereo.

In order to create awareness for this new promotion, the company has started airing two television commercials—one on Philips’ ‘Pixel Plus’ technology (for CTVs) and another on ‘WooX’ technology (for audios) at an investment of Rs 10 crore. The media blitz includes a multi-media campaign—on print, television, online and visual merchandising.

The company expect the promotion to contribute an additional 40 per cent to the company’s overall sales turnover by 2003-end.

In addition, during this festive season, the company is also planning to launch a new marketing initiative by way of giving customer feedback through mobile phones. As part of this, any customer can send short messaging services (SMS) to the company and the company will give feedback with product details within 24 hours.

Company is planning to launch at least seven new models of Philips’ CTVs with ‘Eye-Fi’ feature priced between Rs Rs 10,990 for a 20-inch ‘Eye-Fi’ to Rs 39,000 for a ‘29-inch’ Real Flat.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking