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Philips, Nike gets into co-branding, to launch new sportwear

09-April-2002
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Philips, Nike gets into co-branding, to launch new sportwear

What happens when a consumer electronics giant teams up with a design-conscious global sportswear maker? The result can be electrifying and unpredictable, and still, simply practical.

According to sources, the aim is to create a new market for apparel and equipment that combine communication, connectivity and information to motivate athletic activity.

For starters, there will be the co-branded interactive audio range of MP3, MP3-CD players and FM digital radio players, all from the Philips-Nike co-branding labs. These will be lightweight gizmos with one to two hours of playing time and nine hours of battery life. Their active headphones and armbands will allow unhindered activity for athletes and techno-savvy fitness freaks.

The gadgets will be made at Philips' South China manufacturing unit and will sport both the Philips and the Nike labels.

The launch will be sometime later this year and will be available in India during early 2003. The range of three to five products will be available at Nike outlets and select CE outlets and will be positioned as a sports product pitched at athletes.

The MP3 players are tentatively priced at $129.99 and $ 199.99, the MP3-CD versions at $149 and $179 and the FM digital radio at $ 49.99.

According to company source, the fusion of Nike's expertise in designer sportswear and of Philips' in electronics.

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