Philips Electronics India Ltd has launched what it claims to be the first mobile DVD player, PET 710, in the country. Priced at Rs 19,990, the player is targeted at families owning cars and with kids aged between 5 and 15 years.
Speaking to reporters in Chennai, R Swaminathan, Branch Head, Consumer Electronics, Philips, said, “In the next three to four months, the company is looking to capture 10 per cent of this seven-lakh market, and is launching with the positioning of “Now keep your kids occupied”. A campaign to announce the product will start to capitalise on the festive season.”
The compact product weighing 900 gm is targeted at kids who look for entertainment when traveling, especially when in cars with their parents. The product has a rechargeable battery with two-and-a-half hours of stand by time as well as a car charger set up.
It would play almost all formats, a company spokesperson said, adding, the player had built-in skip protection to avoid interruptions due to vibrations and bumps while traveling.
Philips is the market leader among DVD players in India, and will compete only with the grey market offerings in this space. The total sales in the DVD segment is projected to touch 800,000 units in 2005, up 300,000 from last year. It already offers six different models of DVD players in India.
The company is also engaged in identifying car outlets and manufacturers to enter into tie-ups for bundled offers of the product.