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Philips expands DVD bouquet adding Sur Taal, aims 50-60 pc growth

31-December-2004
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Philips expands DVD bouquet adding Sur Taal, aims 50-60 pc growth

Philips India Limited, a subsidiary of Netherlands-based Royal Philips Electronics, added Sur-Taal to its exiting bouquet of DVD players. The company is looking at 50 to 60 per cent growth in the category with the launch of Sur-Taal.

Sur-Taal is a DVD amplifier with power sound and FM radio. “It is a complete audio-video solution and is available at an affordable price of Rs 5,490,” he said. This DVD player has two speakers that are in-built and has been engineered in a compact fashion.

Sur (DVP 320 + IN 226FM) is a 1500-W powerhouse and it also comes with a built-in FM radio and two speakers. The bass boost adds depth to this technology-rich, compact, sleek system that also plays VCD. Taal (DVP 320 + IN 126FM ) – the other model is a compact 1000-W player with an in-built FM radio, bass boost, two speakers and also plays VCD.

The communication plan for the DVD has been lined up. The consumer electronics major is focusing on print, radio and outdoor for promotions and JWT is handling the account.

On the launch, Gautam Dalal, Brand Manager, DVD Marketing, said, “Sur-Taal is a winner product all the way. It has been engineered to pack-in all the required elements within its compact design. It is a value-for-money product with a sophisticated style element. Technologically too it is very advanced and matches the quality. “

Dalal, said, “With the launch of DVP 320, Philips has further strengthened its stronghold in the DVD player segment. With this foray, Philips has redefined benchmarks in the DVD category.”

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