Top Story

e4m_logo.png

Home >> Marketing >> Article

PHD to represent India at Cannes Young Media Lions

06-April-2017
Font Size   16
Share
PHD to represent India at Cannes Young Media Lions

PHD India’s Ronnie Thomas and Tejas Shah have won the Indian leg of the Young Lions competition in the media segment, which included two rounds. The duo will represent India at the upcoming Cannes Lions International Festival of Creativity in June, where they will compete against 400 finalists to complete a non-profit’s live brief in under 24 hours

The pair qualified for the finals by using a marriage of two brands, fittingly named ‘The Biggest Fattest Indian Wedding’, to announce the hypothetical merger of two Indian telecom giants. They then won over the jury in the finals through their use of a 100-rupee bill as a media vehicle to drive awareness of a mobile payment app, as well as a call to download the app.

Commenting on the selection, Susana Tsui, CEO PHD APAC said, “We believe that a positive and nurturing culture creates business momentum and that the agency with the strongest culture delivers the most innovative media product through its people. This is, indeed, a moment of pride for the entire network and I wish Ronnie and Tejas the very best.”

Young Lions is dedicated to helping young talent showcase their creativity at a global platform. National teams of young creative, media and marketing professionals from around the world will get a chance to compete against each other and win the Young Lions title.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi