P&G to back CRY child projects

P&G to back CRY child projects

Author | Source: Business Standard | Tuesday, Apr 11,2006 7:10 AM

P&G to back CRY child projects

40 paise per unit sold to be donated for child benefit schemes

Indians can now donate money towards the education of underprivileged children by buying big packs of Procter and Gamble (P&G) products as the company runs into the second year supporting 'Shiksha', a right to education programme for children run by Child Rights and You (CRY).

"P&G would be donating 40 paise per unit sale of its products. However, pack size for this scheme begins at 100 grams. Sachet prices are too insignificant to be included in this scheme. The products would not be priced higher than usual for this purpose ", said P B Kumar, P&G India's district manager for West Bengal at the launch of the programme in Kolkata.

Sales of products made during the quarter ending June, 2006 would contribute towards raising funds for implementing the right to education for children in rural areas, many of whom are forced into child labour due to utter poverty or lack of awareness about the advantages of having an education, said Kumar.

Last year, the programme raise Rs 1.26 crore, which helped support education of 11,000 children in 109 villages.

This year, the company has committed a minimum of Rs 1 crore to CRY for Shikha.

This amount, said Kumar, could help educate 8,000 children.

With media partners like Sony Entertainment Television in the north, south and east, Maa and Raj televisions in the south and Radio City, the company hopes to increase awareness about this programme and raise more money through sales of their product this year.

Mohua Chatterjee, senior manager for communications at CRY, said that the organisation operated in 21 states in India.

In the east, it operated in Orissa, Jharkhand, West Bengal and Manipur, where it ran 18 programmes in the area of education of children.

The organisation ran a total of almost 40 programmes in the east.

However, under the Shikhsha, only two projects have been undertaken in Orissa.

"The money raised by P&G for Shiksha go into creating awareness in villages about children's right to education, enrolling children in mainstream schools and retaining them", said Chatterjee.

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