Top Story

e4m_logo.png

Home >> Marketing >> Article

P&G set to take on HLL with Tide detergent bar at Rs 8.50

18-November-2004
Font Size   16
Share
P&G set to take on HLL with Tide detergent bar at Rs 8.50

The war between Procter & Gamble and Hindustan Lever Ltd is hotting up further. P&G is now all set to unveil the bar version of Tide detergent and this will be positioned against HLL’s Rin Supreme. The Tide detergent bar will be priced at Rs 8.50, the same as Rin Supreme. “This is yet another attempt by P&G to emerge as a mass marketer. The company decision has been based on research which showed that most people who bought soap powders also bought detergents,” sources close to the development said. Senior P&G executives were unavailable for comment. The last few months has seen an intense price war between the two companies. This has been prompted by P&G’s attempts to emerge as a mass marketer, and move away from its original role as a player in the premium end of the segment. The price wars had shown signs of tapering off earlier this quarter.

The country’s largest FMCG company, Hindustan Lever has been facing declining toplines due to the intense competition it has been facing across various categories. The company which is already under pressure due to the mushrooming of smaller players has had to face the onslaught from P&G as well this year.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group