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P&G, Reckitt Benckiser and Unilever shine at Indian Marketing Awards 2015

P&G, Reckitt Benckiser and Unilever shine at Indian Marketing Awards 2015

Author | exchange4media News Service | Friday, Dec 11,2015 10:02 PM

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P&G, Reckitt Benckiser and Unilever shine at Indian Marketing Awards 2015

Indian Marketing Awards 2015 (IMA), exchange4media’s stellar marketing awards were announced today at a gala evening celebrating the finest and trend-setting work in the marketing arena. R S Agarwal, Founder and Executive Chairman, Emami, was felicitated with the Lifetime Achievement Award. And Gaurav Mehta, CMO, OLX South Asia was awarded with Marketer of the Year award.

The awards spanned 14 categories (Brand Activation; Brand Revitalisation; Brand Extension Business-to-Business Marketing; Cause Related Marketing; Consumer Insight; Customer Relation Marketing, Digital Marketing, Social Media, Mobile Marketing; E-Commerce; Global Marketing; Marketing Communication; Marketing on a Small Budget and New Brand, Product or Service Launch) and were decided by an eminent jury of industry specialists.

The jury was headed by Shantanu Khosla, Managing Director- Consumer Business, Crompton Greaves;Former Managing Director, Proctor & Gamble India and the jury members included Amarjit Batra, CEO,OLX India; Dave Thomas, Managing Director, Adidas Group India; Manoj Kumar, Managing Director, GSK Consumer Healthcare India; Mohit Khattar, Managing Director,Godrej Nature's Basket; Rakshit Hargave, Managing Director, Nivea India; RS Sodhi, Managing Director,GCMMF Ltd. (Amul); Salil Kapoor, COO, Dish TV; Sam Balsara, Chairman, Madison World, Sandeep Kaul, CEO,Personal Care, ITC Limited and Vivek Khanna, CEO, Hindustan Media Ventures.

Among the gold winners (campaigns in brackets) were-WATConsult (SAP India - SAP Innovation Express “ Making Inroads into the Indian SMB Heartland); Quasar Media Pvt. Ltd.( P &G - #TouchThePickle), IPG Mediabrands (Reckitt Benckiser - Dettol Banega Swachch India); PHD India(Hindustan Unilever - Consumer 360); One97 Communications Ltd (Paytm); PolicyBazaar (How A Minnow Won the Advertiser's World Cup); HCL Technologies Ltd.( Relationship Beyond the Contract); Viacom18 Media Pvt.Ltd (Viacom18 Motion Pictures - Marketing Campaign for Manjhi The Mountain Man) and Dentsu Webchutney (adidas - adidas #sacredground).

The Hindustan Times Excellence in Print Marketing Award was awarded to Maruti Suzuki for the S-Cross Launch and Hindustan Excellence in Print Marketing Award went to Godrej for Google Search on Print.

Winners list as below –

Brand - Campaign Agency Winner
BRAND ACTIVATION
SAP India - SAP Innovation Express “ Making Inroads into the Indian SMB Heartland WATConsult Gold
Viacom18 Motion Pictures - Marketing campaign for Gabbar Is Back Viacom18 Media Pvt. Ltd. Bronze
Usha International Limited - Usha InfinitiCook Halogen Oven Launch IPG Mediabrands Silver
BRAND EXTENSION
Amul PRO Drink Gujarat Cooperative Milk Marketing Federation Ltd. Bronze
Viacom 18 Media Pvt. Ltd. - World's largest Indies stage Vizeum Media Services Pvt Ltd Bronze
BRAND REVITALISATION
Proctor & Gamble - #TouchThePickle Quasar Media Pvt. Ltd. Gold
NIVEA India - NIVEA Lip's BFF Interface Communications Pvt Ltd Bronze
Amul Lassi Gujarat Cooperative Milk Marketing Federation Ltd. Silver
BUSINESS TO BUSINESS MARKETING
Launch of Manchester United's Official Digital Transformation Partnership with HCL Technologies HCL Technologies Ltd. Bronze
SAP India - SAP ACE Awards - USIE WATConsult Silver
Realty Redefined - A paradigm shift from Broking to Consulting: RSquare launching World Brokers Day Alchemist Marketing Talent Solutions Pvt. Ltd. Bronze
CAUSE RELATED MARKETING
Reckitt Benckiser - Dettol Banega Swachch India IPG Mediabrands Gold
Viacom18 Motion Pictures - Marketing Campaign for Manjhi - The Mountain Man Viacom18 Media Pvt.Ltd Bronze
BIG FM - Dilli Meri Jaan Reliance Broadcast Network Ltd Silver
CONSUMER INSIGHT
Hindustan Unilever - Consumer 360 PHD India Silver
Proctor & Gamble - #TouchThePickle Quasar Media Pvt. Ltd. Gold
SAB TV - 'Digital Divides, SAB Unites' Everest Brands Solutions Bronze
CUSTOMER RELATION MARKETING
Hindustan Unilever - Consumer 360 PHD India Gold
DIGITAL MARKETING, SOCIAL MEDIA, MOBILE MARKETING
Franklin Tempelton - iSync iProspect Bronze
Cleartrip - Dynamic Landing Pages iProspect Bronze
Idea Cellular - #Trollumentary Razorfish Silver
E-COMMERCE
Domino's E-Commerce Jubilant FoodWorks Ltd Bronze
Paytm One97 Communications Ltd Gold
How A Minnow Won the Advertiser's World Cup PolicyBazaar Gold
GLOBAL MARKETING
Launch of Manchester United's Official Digital Transformation Partnership with HCL Technologies HCL Technologies Ltd. Silver
Relationship Beyond the Contract HCL Technologies Ltd. Gold
MARKETING COMMUNICATIONS
Viacom18 Motion Pictures - Marketing Campaign for Manjhi The Mountain Man Viacom18 Media Pvt.Ltd Gold
Colors Infinity - Colors Infinity Launch Campaign Viacom18 Media Pvt.Ltd Bronze
Maruti Suzuki - Dzire 1 Million: Sweets are on us Dentsu Creative Impact Pvt. Ltd. Silver
MARKETING ON A SMALL BUDGET
SAB TV - NO MOBILE DINING Everest Brands Solutions Silver
Thomas Cook - Search Engine Optimization iProspect Bronze
adidas - adidas #sacredground Dentsu Webchutney Gold
NEW BRAND, PRODUCT OR SERVICE LAUNCH
Amul Smoothies Gujarat Cooperative Milk Marketing Federation Ltd. Bronze
Usha International Limited - Usha InfinitiCook Halogen Oven Launch IPG Mediabrands Silver
NOT-FOR-PROFIT-MARKETING
No Winner
Marketer of the Year
Gaurav Mehta, CMO, OLX South Asia
Lifetime Achievement Award
R S Agarwal, Founder & Executive Chairman, Emami

 

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